Lenny's Newsletter

AUGUST 29, 2023

Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. engineering manager, social media manager) Pain point you’re solving (e.g. In 2012, Instagram had only really started.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. Marketers are using social media more frequently. Videos (27% increase).

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

SmartBug Media

MARCH 17, 2020

Modifying Content: Running invisible scripts from the header or footer templates. Fake Social Media Profiles: Negative reviews published on social can hurt you. The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Scoop.it

OCTOBER 5, 2021

Using templates, you’ll create follow-up emails triggered when your prospect doesn’t reply to a previous email. . Furthermore, you can choose a template and customize it according to personal preference. You’ll also add your name, social media profiles, phone number, and photo. Mail merge simplifies the process.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Hubspot

DECEMBER 12, 2018

To create a business plan, take a look at our business template. An executive summary, then, should be a short, maximum two-page synopsis of the information provided in your business template. In 2012 she bought a retail location in Hamilton, Massachusetts, which now employs four full-time employees and six part-time employees.

Examples 101

Examples Work Management Buyer Personas Planning 101

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. This information is efficiently readable if it is entered in a specific microformatting template, like those found at Schema.org for various categories.

SEO 105

SEO Google Optimization Lead Scoring 105

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Social media posting and listening is under development.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Greater understanding of social media and email as complementary channels. 26% use content personalization.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

NuSpark Consulting

APRIL 13, 2012

Social Media. Well, as you know, everywhere you look there’s a new social media tool to help post, monitor and track social media efforts. Here’s a link to our favorite social media management dashboards. Here’s the link to some paid search management tools. It’s that simple.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. To launch an automated email campaign, marketers draft templates explaining the benefits of a potential partnership. How Does it Work?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 22, 2011

B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Social Business Leadership Framework: [link]. Most Marketers Clueless About Social Media Conversations [link] | Wow, this is almost shocking, actually! #SM CMOs Optimistic, But Social Media Disconnect Remains [link] via @ forbes.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Single Grain

OCTOBER 23, 2023

Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea , The 5th Watches , Drop Bottle , Hey Influencer , and many more. Updated October 2023. The first day, we sold four packs of tea to total strangers! Like, just the idea of product market fit, for example.

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

OCTOBER 16, 2019

For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. For instance, Taco Bell uses social media to build its reputation. Social media. Image source: Twitter. Speech writing.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

NuSpark Consulting

APRIL 26, 2012

I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. Not getting enough leads or conversions? Let’s chat. .

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Hubspot

FEBRUARY 1, 2021

Make it easy for your team to reach out to prospects by creating an email template that everyone can use. Consistently update social media accounts. Social media accounts should have weekly updates with information about your conference, including links to the event's registration page. But they're busy.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. For example, let''s look at one of the landing page templates you can try for free in HubSpot. 6) Add social proof. 1) Get to the point.

Landing Pages 28

Landing Pages Template Design Tips 28

Hubspot

AUGUST 21, 2023

Whether you’re a product designer or a social media coordinator, everyone needs to be on the same page. To aid you in this process, we have free go-to-market strategy templates that can help you build a strategy that positions your product in front of your target audience. What is a Go-to-Market Strategy?

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

The Effective Marketer

MARCH 22, 2012

The State of Demand Generation 2012. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Here are some of my notes. Why is demand generation so important? Demographics.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Content Standard

MAY 30, 2018

While professional athletes have regular access to lucrative business opportunities, James’ empire goes beyond the traditional template of generating wealth through multi-year endorsement deals with major corporations. The reality is a little more complicated. According to Crain’s , as of last August James had 93.3

Multi-Touch Attribution 58

Multi-Touch Attribution Brand Identity Branding Business 58

Content Marketing Today

NOVEMBER 6, 2012

They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012. social media campaigns. industry-specific templates. A combination of great content and great products has empowered that growth. research tools. event marketing. local marketing.

Contact Marketing 40

Contact Marketing Contacts Work Management Marketing Management 40

Content Standard

OCTOBER 10, 2014

Adults worldwide now access the mobile web for up to two hours per day , a 30-minute jump from 2012. But beyond social media —whether it’s for news , product information, or entertainment—consumers prefer quality, sharable, and relatable mobile website content across the board.

Mobile Marketing 40

Mobile Marketing Marketing Websites Content Marketing & Strategy 40

Moz

NOVEMBER 2, 2020

Consider: In 2012, small businesses made up 99.7% Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. of US employer firms. SMBs with 500 or fewer employees are the backbone of the US economy.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Directive Agency

DECEMBER 13, 2018

Build Strong Social Media Accounts. Social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) With so much time being spent on these free social media platforms, posting quality content and posting consistently is essential for success. Let’s get moving! Step 2: Click on ‘+ NEW GOAL’ tab.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Hubspot

SEPTEMBER 15, 2016

As a result, Kodak filed for bankruptcy in 2012. At a high level, these objectives should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU): TOFU -- If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media.

Top of Funnel 28

Top of Funnel Digital Marketing Funnels Planning Urgency Marketing 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? Need help planning your social media updates?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too!

Conference 28

Conference Paid Search Agency Urgency Marketing Pricing 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. Social Media Marketing - Through a social media tool , you connect with your audience and promote your product/service, increase brand awareness , drive sales, and increase website traffic. How do I measure our social media performance? Pretty amazing, isn’t it?

Online Marketing 229

Online Marketing Work Management Marketing Management Tools 229

Hubspot

MAY 26, 2014

Another could be a roundup of the cheapest tires for a 2012 Honda Accord, and so on and so forth. Each new blog post you write gives you more and more opportunities to be found in search and shared on social media -- which''ll result in website traffic. Try out these templates.). Active participation in social media.

Lead Generation 28

Lead Generation Generation Leads Lead 28

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Content Marketing Institute

NOVEMBER 20, 2017

A human creates a template, and machines do all the rest at scale, spitting out updates as often as you please. It was this type of automation that inspired Paul in 2012 to dig into the possibilities of AI for marketers. Promotion, the fourth category of the AI framework, relates to AI for social media. Image source.

Marketing AI 107

Marketing AI Tools Enterprise Management Work Management 107

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Hubspot

JANUARY 2, 2013

If you need help starting 2013 on the right note with these action items, download these 35 free email templates to get started. Keep track of your upcoming blog posts with our free blog post schedule template. 67% of 20-35 year olds interacted with a nonprofit on Facebook in 2012, according to The Millennial Impact.

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Social Media Sharing Links. These are the links that enable recipients to share the content of the email within their social networks. Social Media Follow Links.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28