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Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Adobe Experience Cloud Blog

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Social Business Leadership Framework: [link]. Most Marketers Clueless About Social Media Conversations [link] | Wow, this is almost shocking, actually! #SM CMOs Optimistic, But Social Media Disconnect Remains [link] via @ forbes.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Make it easy for your team to reach out to prospects by creating an email template that everyone can use. But they're busy. Really busy.

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7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]

Hubspot

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. For example, let''s look at one of the landing page templates you can try for free in HubSpot. 6) Add social proof. 1) Get to the point.

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15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT

Hubspot

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too!

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

Hubspot

If you need help starting 2013 on the right note with these action items, download these 35 free email templates to get started. Keep track of your upcoming blog posts with our free blog post schedule template. 67% of 20-35 year olds interacted with a nonprofit on Facebook in 2012, according to The Millennial Impact.