Convince & Convert

SEPTEMBER 6, 2013

The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year.

Personalization 136

Personalization Social Media Skype Blogger 136

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. Global ad revenue is 19.77

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). 88% of consumer trust online reviews as much are personal recommendation. Social Media Examiner). 28% of all online activity is spent on social networks. FINDING YOUR AUDIENCE.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. The most followed person is currently Selena Gomez with 136m followers as of the time of this writing. 32% of US teens list Instagram as their most important social network, more than any other social network. and counting followers.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

APRIL 2, 2012

minutes on Google+ in January 2012, a drop from 5.1 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares). A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn. It also continues to grow steadily.

Google 120

Google B2B Marketing B2B Case Study 120

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. The more a person makes, the more he or she is likely to boycott, research shows.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Adobe Experience Cloud Blog

AUGUST 16, 2012

Those over 30 are much more likely to ask for opinions and recommendations in person or over the phone or email; those under 30 are actually more likely to define word of mouth as something that happens socially. When social networks are used in the buying process, they are most commonly used in the last stage of final buyer selection.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. .

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. ” Social media is the marketing channel of choice for showcasing Peloton instructors. ” Foley said.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Zoominfo

MARCH 27, 2018

15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). 27% of companies say it takes them less than an hour to respond to questions/issues on social channel ( source ). website, social media, mobile, in person) ( source ). Customer Engagement Expectations.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Biznology

APRIL 18, 2017

And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. How will brands, social media marketers, and PR professionals find their way back to the fold? He is the author of “@YourService” (Wiley, 2012). Can we even? He operates his consultancy at Gerris Corp.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message. Final Thoughts.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Marketing Insider Group

AUGUST 20, 2013

They are three times as likely to follow brands over a family member on social networks. 70% of consumer said they were influenced by a friend or family member’s online recommendation, beating out in-person recommendation (61%), online articles (59%), ads (49%), or someone they follow online but don’t know (32%).

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Hubspot

MARCH 24, 2021

Note: Using ^ followed by a person's initials is a way for brands to show who authors individual tweets when Twitter is managed by multiple contributors).*. .*. 8) Salesforce. Salesforce uses its Twitter background real estate to emphasize its cloud branding and also show the faces behind the brand's tweets. 10) Zendesk. 10) Zendesk.

Twitter 79

Twitter Examples Brand Identity Branding 79

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. More than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written in 2010, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

PR 100

PR Stats Social Media Twitter 100

KoMarketing Associates

JUNE 2, 2015

If you don’t already have a personal blog or website, publishing posts on LinkedIn is an awesome way to strengthen your own personal branding, as well as the opportunity to represent your company on LinkedIn. In addition, LinkedIn provides performance metrics on article views and social media engagement. Final Thoughts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

SnapApp

AUGUST 8, 2012

Now that it's the beginning of August, you may have already planned or taken your 2012 summer vacation. They have very easily become the Featured SnapApp of the week with their integrated sweepstakes and personality test app, and we're happy to give you some insight - as well as analytics - as to what they've done with their SnapApp!

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Biznology

JULY 28, 2014

billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Parse.ly

NOVEMBER 27, 2018

Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. So, we have some pretty significant bursts of growth around 2011, 2012 when those phones started to be in more and more hands.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. 91% of social media users access social channels through mobile. (

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Valasys

OCTOBER 24, 2018

In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. Founded in 2012, and headquartered in Washington, D.C., Founded in 2012, and headquartered in Washington, D.C., Before Merger: TrackMaven. Powerful together. About Skyword.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Image Source. In contrast, online streaming platforms have been experiencing massive growth. It's a wide-net strategy.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Content Standard

SEPTEMBER 24, 2018

One leading example of this gamified approach is the Nike+ Fuelband app, which was first launched in 2012 as a way to combine personal fitness wear with an app-based consumer experience. The experiences themselves can also leverage real-time data and provide quicker updates and incentives to consumers. Image attribution: Bao Truong.

Enterprise Management 80

Enterprise Management Communities Work Management Marketing Management 80

Buzz Marketing for Technology

JUNE 5, 2013

Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Try adding a YouTube channel to your social media arsenal. Personalization. The thick of the 2012 holiday season is here.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Editor's note: This post was originally published in September 2012 and has been updated for comprehensiveness. But boy, has that changed. So be empowered, marketers! 11 Tips to Help You Cultivate a Data-Driven Marketing Team.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Strategic-IC

APRIL 6, 2022

They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. What is Dark Social? Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain. This became official in 2017 when native ad spend reached 60% of all display ad spending.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 1 social referral source.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

readwrite

AUGUST 29, 2013

In addition, the updated policy outlines how Facebook uses personal information for advertising purposes. Personalized advertising is a huge revenue source for the social network. Between January 2011 and August 2012, Facebook charged advertisers $234 million for “Sponsored Stories,” according to Reuters.

Facebook 40

Facebook Privacy Policies Product Privacy 40

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. Total average time spent per day on other social networks (e.g.,

Social Media 61

Social Media Media Emarketing Facebook 61

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Entrepreneurs Organization reveals members’ personal habits.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Sprout Social

MAY 31, 2016

Most are running robust social campaigns, but many are failing to equip their employees with the tools needed to amplify the company’s message through their personal social networks. A 2012 study conducted by Wanda Meloni at M Research projected that the market for gamification would reach $2.8 So where’s the rub?

Terms and Conditions 51

Terms and Conditions Curation Network Marketing Social Networks 51

Marketing Insider Group

DECEMBER 22, 2011

RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? 12 Marketing Predictions for 2012 [link] via @ marketingprofs. e6e6e6 ;'> December 16, 2011 8:09 am via Zite Personalized Magazine Reply Retweet Favorite. . @ BrianEllefritz. Brian Ellefritz. BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100