Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Voice search will continue to be utterly useless for optimization. Russ Jones ]. Russ Jones ].

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2012. From Ryan Young. From Andrea Cruz Lopez.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

seo.co

JANUARY 18, 2021

4 black hat on-page optimization tactics to avoid. + Over-optimization of image alt text. + Internal link over-optimization. + H1 heading over-optimization. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. Scraping content. + Plagiarism. + Link Farms.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Hubspot

APRIL 21, 2020

6) Don't forget about search engine optimization (SEO). Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP). Editor's note: This post was originally published in December, 2012 and has been updated for comprehensiveness.

Tips 69

Tips Content SERP Custom Publishing 69

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2012. From Ryan Young. From Andrea Cruz Lopez.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Search engine optimization ranked second in popularity amongst marketing channels used or planned to be used in 2013 by industrial marketers.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JULY 10, 2014

You can now connect your Google Maps Listing with your Google+ page and Google combined its local listings (called Places) with Google+ in 2012. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies Google local search social media' Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Study 120

Outbrain

SEPTEMBER 19, 2019

Gifford believes that entities are the most important concept in SEO and that everything happening in your SERP is a result of entities and their relations. It started with the introduction of the Knowledge Graph back in 2012 when Google announced they are “moving from keywords towards knowledge of real-world entities and their relationships.”

SERP 27

SERP Verticals FAQ Landing Pages 27

seo.co

APRIL 11, 2021

By 2012, the service had rebranded itself again and it was renamed Google Shopping. For example, any product listed with Google Shopping can appear in regular Google SERPs. Just make sure to optimize the text and images before you submit. Product listings would appear alongside regular search results.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. not just surface level stuff like how optimized your homepage is. There are also some really easy on-page SEO things Red Frog Events can do to be found better in the SERPs. They've also done a really good job at something we haven't talked about yet in this post -- mobile optimization.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs. 3) What kind of content should marketers create for optimal SEO results?

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

RebelMouse

APRIL 3, 2018

This means Google is actively straying away from articles that are clearly written for search optimization purposes. Unlike traditional infinite scrolling, once you reach the bottom of the mobile SERP, you need to click a "More results" button to load, well, more results. March 19, 2018: Subscribe with Google.

Google 59

Google Lead Ranking SERP Lead Scoring 59

seo.co

OCTOBER 5, 2021

The following are page-level on-site optimization strategies, part of our 101 ways to improve SEO. It should be obvious that you need a blog if you’re running an ongoing SEO campaign; as you’ll see in some of the coming strategies, the optimization work of your blog posts feeds into a number of SEO angles.

Optimization 98

Optimization CMS Development Tagging Keywords 98

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. Add your ZIP code to your query to see how map-based listings, in addition to ads, dominate your entire search engine results page (SERP) experience.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Hubspot

NOVEMBER 28, 2012

What I do remember is that Google+ Local (that's what it is -- Google+ Local replaced Google Places ) is now making it so that if you have a local small business, you kind of have to use Google+ if you want an optimized local listing. In 2012 alone, Google rolled out x updates to its algorithm. Kind of confusing.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Directive Agency

DECEMBER 13, 2018

SEO-Optimized Website. Now that you’ve researched your competitors, implemented keyword research, and conducted a site speed audit, you’ll be able to fully optimize your website! Below are a few recommended B2B SEO best practices during your optimization: Include keywords in your meta tags (meta title and meta description).

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Hubspot

MARCH 19, 2012

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. But this savvy use of paid search is only effective when combined with an SEO strategy that gets you that top organic listing in the SERPs -- and PPC alone just plain can't do that. PPC.org also notes an increase in expected profits that range between 4.5%

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

ClearVoice

MAY 17, 2023

The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). But in 2011, Google really shook up the SEO world and changed SERP history with its Panda update. What is the Google algorithm? What was the first Google algorithm update?

DMCA 52

DMCA PageRank Google Copyright 52

Hubspot

JULY 30, 2013

Let’s look at a SERP for a product-based search that displays a result with both the normal “search snippet” (a meta description) and the “rich snippet” (which features product reviews, stat ratings, the price and how many products are in stock). Magazine’s list of fastest growing privately held companies from 2009-2012.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Webbiquity

OCTOBER 16, 2012

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Search Engine Optimization (SEO) and Search Facts. 62% say they do not want social results included on search engine result pages (SERPs), while just 19% do. Jeff Bullas ). YouTube use accounts for 10% of all traffic on the Internet.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Why is that? Don''t Fear the Penguin.

Branding 28

Branding Brand Identity SEO Television marketing 28

seo.co

JUNE 13, 2021

Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Utilize the trending topics, predictions, and related queries to optimize your content and website to draw more traffic and boost sales. What Is Google Trends? & & How Does It Work?

Paid Content 111

Paid Content Trends Traffic Google 111

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Release date : April 24, 2012.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. based on data that's right under your nose. Organic Search Impressions.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

JUNE 8, 2011

By 2012, 20% of all search engine queries will be via a mobile device (source). Ensure a Mobile Optimized Website. The first step in exploring the mobile world for your business is to optimize your website for viewing via a mobile device. Optimize for Mobile Search Marketing. The Mobile Opportunity.

CMS Development 28

CMS Development Marketing & Strategy Mobile Marketing eCommerce 28

Sana Commerce

NOVEMBER 19, 2021

While Black Friday began in the 1950s , Cyber Monday is relatively new, becoming popularized in 2012. Cyber Monday began in 2012 and happens the Monday after Black Friday. We recommend using image optimization tool Kraken.io.). Optimize image format: Use images in either JPG, SVG or WebP formats. Enter Cyber Monday.

Amazon 98

Amazon Traffic SERP Tips 98

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. How Can I Optimize My Holiday Campaigns for Success? It seems like just about everyone is rushing around this time of year.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

ClearVoice

AUGUST 27, 2019

However, sometimes bad optimization just happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Lack of mobile optimization. A gorgeous design may harm technical SEO — and a well-optimized page may not be as “cool” as the gorgeous design.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Single Grain

FEBRUARY 19, 2020

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. Google’s position is that it can’t be optimized for.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

ClearVoice

AUGUST 20, 2021

It functions by automatically pulling answers from Google’s knowledge graph and displaying it atop your search engine results page, or SERP. It functions by automatically pulling answers from Google’s knowledge graph and displaying it atop your search engine results page, or SERP.

Google 98

Google Wikipedia SERP Display 98

BuzzSumo

MARCH 1, 2016

We have outlined below 10 elements of a ‘best answer’ post which will hopefully help your content gain a higher SERP result and more traffic. How to Use Google Analytics to Optimize Your Content. An evergreen answer can be about a specific time period but contextualised eg why Obama won the election in 2012. scannable text.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. you can learn how to optimize your presence in this blog post about improving your Yelp! Survey says: Very!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

JUNE 12, 2018

Although we had some processes in place to pinpoint gaps and select pieces for historical optimization on an article-by-article basis, none of these methods were scalable or precise enough to keep up with what our readers were searching for -- and those issues starting catching up with us. It turns out it wasn't nearly that simple.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Circle Studio

AUGUST 4, 2022

The information about an “entity”—a person, place or thing—in our knowledge panels comes from our Knowledge Graph , which was launched in 2012. In doing so you can also improve your local SEO rankings by optimizing your offices in local search results. It has amassed over 500 billion facts about five billion entities.

Google 60

Google B2B Business Ideal Customer Profiles 60

seo.co

NOVEMBER 10, 2020

Benefits of Properly Optimized Anchor Text. + Tips for Optimizing and Placing Anchor Text. Before we take a deep dive into some of the common types of anchor text and how you can optimize for the best results, we need to begin by setting the table. In April 2012, the first Penguin update was released. Contact SEO.co

Link Building 72

Link Building SEO Ad Building Paid Search Agency 72