ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

FEBRUARY 23, 2017

After all, these networks laid the groundwork for the social media giants we use today. From Six Degrees to Snapchat: A Brief History of Social Media. Friendster was the first network that allowed friends to create profiles and share content with their contacts. Eons.com was launched in 2006 and shut down in 2012.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Pretty handy, huh? Check them out!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. The Takeaway.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. If you're one of the 2,500+ marketers attending, we can't wait to see you! It's always a good idea to come brushed up on your inbound marketing current events, though, so go ahead and take in our top five marketing stories of the past week!

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Hubspot

NOVEMBER 11, 2012

We usually use this time to round up some marketing stories that we think you'd like to hear. HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

OCTOBER 31, 2012

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

NOVEMBER 28, 2012

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Content is king?!? Links are the only content you need. Google's lying to people.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

DECEMBER 25, 2012

Okay, I'm being a little snarky, because I usually really love it when companies think outside the box to market themselves. As a marketer, I "get" that the point behind this is to instill a sense of fancy and wonderment in viewers, even if they're not part of Lexus' target market. Starbucks' 'Rekindle' Campaign. ridiculous.

Campaigns 28

Campaigns Paid Search Agency Cost Search Marketing 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. That's because PPC is traditional advertising -- you know, that interruptive stuff you've become adept at blocking out -- except it takes place on the internet instead of a billboard on the side of the highway.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Hubspot

DECEMBER 13, 2012

including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. It seems like just about everyone is rushing around this time of year.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JANUARY 10, 2013

I was perusing Marketing Pilgrim this morning, and what did I find? It got a lot of us here at HubSpot debating, so I thought I'd share some predictions (some silly, some serious) about what it could be. A gaming platform would be one more way for Facebook to earn even more revenue, on top of their growing ad network.

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. The decision left millions of Google Reader users abuzz with concern. Where would they go? 4) FireRock.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. The results paid off. At least, that’s how the story used to go.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

FEBRUARY 1, 2017

It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. Founded: 2012.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Hubspot

DECEMBER 23, 2011

Even when things seem to be chugging along smoothly, most marketers and business owners always have a dark cloud looming over their heads. Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. lead goals. Getting Found.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. And Vine doesn’t have any analytics.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. The people who consistently read and share your content with their networks?

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. Where were we?

SEO 28

SEO PageRank Domain Merchandising 28

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. Importance of a Brand Style Guide.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

OCTOBER 7, 2014

Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). The perceived quality of a web page or piece of content isn''t based solely upon words. The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Hubspot

MAY 16, 2013

Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August? For what it’s worth, charity: water uses HubSpot software. He began his rise to fame by creating content that drew people to him.

Creativity 28

Creativity Business Hubspot Customer Satisfaction 28

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

JANUARY 3, 2013

Every marketer has had that foot-in-mouth moment (we've even written a whole blog post about some of our most notable ones). When your marketing strategy hinges on interruptive, outbound, big-flashing-lights-pay-attention-to-me tactics. Your marketing campaign shouldn't scare your target audience to the point of calling in bomb squads.

Examples 28

Examples Network Marketing Broadcasting Paid Search Agency 28

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. What the heck is a marketing offer, and what are the qualities of a good one? What the heck is a marketing offer, and what are the qualities of a good one? Unfortunately, many of the things marketers sometimes consider to be marketing offers aren't actually offers at all.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

JUNE 12, 2015

The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. The mobile commerce numbers are already staggering. Where Are We Going?

eCommerce 28

eCommerce Amazon Forecasting Startups 28

Hubspot

JULY 28, 2017

It’s time we talked about how you’re using social media. Your fear of spending money on social ads. We bring up these concerns out of love for you and modern marketing. We bring up these concerns out of love for you and modern marketing. Flash back to 2012 with me for a moment. Your reluctance to try video.

Social Media 78

Social Media Marketing AI Trends Media 78

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

JUNE 18, 2019

You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. Download our free SEO Starter Pack and access everything you need to get your website and blog ranking in search in 2019. It helps your site be optimized for both human eyes and search engine bots.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Hubspot

MAY 19, 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. Yes, social media landscapes change dramatically every day. Yes, social media landscapes change dramatically every day. 19 Social Media Myths to Leave Behind. In 2019, over 2.39

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69