Hubspot

NOVEMBER 15, 2012

Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. such as generating website traffic.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools. Get retweeted more often?

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

OCTOBER 3, 2012

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized.

Social Media 28

Social Media SEO Peer-to-peer Media 28

Hubspot

NOVEMBER 11, 2011

Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. 8) By 2015, we expect that 50% of all display ads will be rich media ads. million tablets sold worldwide in 2012, up from 15.7 billion on display.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

JANUARY 10, 2013

Since Facebook and the mobile world need to get closer and closer together, it's certainly a possibility, but I think most people are agreeing that Facebook releasing its own smartphone isn't too likely for the 15th, considering Zuckerberg himself denied it in July of 2012. But hey, that was over five months ago.

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28

Hubspot

JUNE 29, 2012

Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. Source: Display Search ) Internet connectivity is becoming standard for all devices. Source: Lightspeed Research ) Social is mobile.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Webbiquity

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Hubspot

APRIL 17, 2012

McDonald's fast-food restaurants displaying signs boasting "Billions and Billions Served.". So while the concept of social proof may be nothing new, the rise of the internet and social media adoption have certainly made social proof a lot easier to leverage and exploit, especially in a marketing context.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 5, 2012

In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. In addition, it displays profile pictures of a user's friends who have already signed up for your site.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

Hubspot

JULY 14, 2011

If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. It is projected that by 2012, half of all mobile subscribers will have smartphones with internet access and applications. Messages can be forwarded, increasing viral promotion.

Mobile Marketing 28

Mobile Marketing Paid Search Agency B2B Marketing SMS 28

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Social Media Sharing Links. These are the links that enable recipients to share the content of the email within their social networks.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

MARCH 31, 2020

In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. Promote your Pinterest account via your other social networks.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Hubspot

JULY 10, 2019

Ad tracking today exists across a number of different tools and platforms, and advertisers have the ability to collect data on everything from views and clicks, to impressions and behavior across multiple sessions and websites. When it loads, it sends a signal back to your tracking tool that a user has viewed the page.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Convince & Convert

AUGUST 24, 2012

In terms of all the display guidelines, that’s peanuts. They did some research around media attention and visibility for social media platforms. So, obviously the key players, Twitter, Facebook, LinkedIn, Pinterest, and MySpace made it onto the list of networks that they researched. That’s piece of cake stuff.

Social Media 115

Social Media Media API Twitter 115

Hubspot

JULY 29, 2018

Social Media Terms - X. Social Media Terms - Y. Social Media Terms - Z. Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Outgrow

MARCH 4, 2020

Lay’s launched its ‘Do Us A Flavour’ campaign for the first time in 2012 in the United States. They also created a microsite for the campaign that aggregated and displayed submissions and enabled consumers to upload photos and their stories directly to the Dove #InMyOwnSkin microsite and photo gallery. How Did The Campaign Do? .

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

Hubspot

JANUARY 13, 2013

Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! Google's algorithm changed by leaps and bounds in 2012, especially with its Penguin Update , which punishes websites that have accumulated bad, spammy inbound links over the years. How can you tell? Updates everywhere!

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Webbiquity

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat.

Linkedin 100

Linkedin Paid Search Agency B2B Thought Leadership Social Networks 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Publicize the white paper across a variety of media (blog posts, search ads, social, etc.).

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Paul Gillin

AUGUST 9, 2012

The target publication date is late 2012. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Hubspot

SEPTEMBER 5, 2018

2012 : Online videos reach 169.3 2013 : Sites like Pinterest and Instagram join the social network scene. When someone performs a query using one of those search engines, advertisers have the ability to display ads above organic search results. Banner and Display Ads. million viewers. Over to You.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Adobe Experience Cloud Blog

JUNE 24, 2013

We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. The result has been an exciting time of experimentation about what works in social and how social is impacting marketing. Social matters because content that gets shared ranks better.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Single Grain

SEPTEMBER 16, 2022

1999-2012). However, by the mid-1990s, Netscape Navigator emerged as the first (or at least first successful) web browser, and pioneered several browser features we still use today: Displaying a web page as it loads. 1999-2012). became more obsolete during the end of 2012, and people were starting to be aware of web 3.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Vidyard

OCTOBER 19, 2016

By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. To help alleviate this great stress, a camera was set up across from the coffee pot, beaming its status to any computer in the building.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

NOVEMBER 11, 2015

Another way to gather data for your personas is to extract it from social media. Facebook's Audience Insights is a great tool to simplify this process, as it allows you see the demographic of a business’ audience, as well as their gender, relationship status, interest sets, job niches, etc. Thursday, July 26, 2012.

Tips 28

Tips Content Social Media Custom Publishing 28

Outbrain

DECEMBER 8, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. This became official in 2017 when native ad spend reached 60% of all display ad spending. Native ads are everywhere, on search engines, social networks and – of course – discovery feed platforms on the open web, like Outbrain.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Convince & Convert

FEBRUARY 16, 2012

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. I’m actually starting to use Pinterest as a bookmarking tool. For social business or social media over 2012, it’s one of my six key objectives, to use brand humanization.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Webbiquity

DECEMBER 19, 2017

Content marketing itself first started emerging a hot trend five years, at the end of 2012. More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. A dozen citations honed in on five specific trends under the social media marketing umbrella. Time flies.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Hubspot

NOVEMBER 15, 2016

That’s way up from the 20% conversion increase reported on Unbounce in 2012 , and there’s a reason for that -- the internet has gotten faster. Not to mention, benefits are stated front and center, with “here’s how it works” displayed with an arrow below the top image, acting as a CTA to scroll down.

Conversion Rate 28

Conversion Rate Conversion Top of Funnel Click Rate 28

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Online Marketing Institute

MARCH 24, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! I am no expert blogger for sure but I try to utilize it as a business tool to engage with existing and future clients.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40