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2012 Resolutions for the B2B Marketer

ANNUITAS

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. I receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better. As you look to transform your organization in 2012, be realistic with your time frame.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

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How will the Economy Affect the Buyer’s Decision Process in 2012?

The ROI Guy

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. Provide Solution Demos and Trials – spoiled by consumer “try-before-you-buy” options, prove the capabilities of your solution versus others with demos and trials.

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Legend of the Lost Inbound Leads

LeanData

workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. There’s a New B2B Buyer Over 50 percent of the U.S. These professionals have grown up to varying extents with search engines, peer review sites and ever-present social media.

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Trade Show Marketing: Tips for increasing prospect engagement

markempa

After all, this is the place where you can see a lot of demos; we expect to collect product information. Event Recap: Notes from the Optimization Summit 2012 roundtable sessions. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone.

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DMARC: What It Is, Why It Matters

eDataSource

In 2012, a new email security and authentication standard was created called DMARC (Domain-based Message Authentication Reporting & Conformance). For a sneak preview, simply request a demo and speak with one of our deliverability and authentication experts. Further Reading: FAQs from DMARC.org. The FTC’s DMARC Report.

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Digital Transformation In Banking and Financial Services

Bannerflow

According to the guide, 25% of branches in the UK have closed since 2012. The number of bank branches dropping from 11,355 across the UK in 2012, to 8,525 in late 2020. If you want to see how our CMP would work for your business in practice, apply for a demo and see how you too can create memorable and personalised digital campaigns.