Marketing Insider Group
MARCH 9, 2023
If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. .” You’ll find these firms quoted often in the press.
Contently
DECEMBER 22, 2017
As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.”
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Marketing Insider Group
JANUARY 24, 2022
In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Grow your social proof with case studies. Quick Takeaways.
Content Standard
MARCH 12, 2024
Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.
ViewPoint
JULY 19, 2012
To illustrate, Brian notes that in his book published six years ago, he said 90% of marketers didn’t have agreement between marketing and sales on basic things such as the meaning of the word, “lead.” ” 2012 Recommendation: Marketing Should Ask Sales Three Questions. That article could become a blog post.”
Webbiquity
JANUARY 2, 2013
This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.
Avitage
OCTOBER 15, 2012
She is referencing the recently released IDG 2012 Customer Engagement Study report. Content Marketing Content Publishing IDG content study' One major finding is enterprise IT Decision Makers engage with an average of 10 content assets during their buying process.
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