Hubspot

NOVEMBER 27, 2012

The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

SEPTEMBER 9, 2020

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Editor's note: This post was originally published in February 2012 and has been updated for comprehensiveness.

Deliverability 98

Deliverability CAN-SPAM Click Rate Marketing & Strategy 98

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working?

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. For many companies, it's publishing that content. The first hurdle? What's the big deal?

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

JUNE 16, 2016

And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Have you created custom tabs for your Facebook page ? Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? A lot of marketers have a mental block that keeps them from creating video content due to a lack of technical savvy or resources.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. 5) Lead and Customer Data.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

MARCH 21, 2012

If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish. Blog Bundle. Data Compilation.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

SendX

JUNE 3, 2020

Online marketing is how you leverage different web-based channels to transmit messages about a company’s product or service to potential buyers or target audiences. Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.”

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. This is especially useful when our sales and services teams submit ideas based on the questions they're hearing from leads and customers. Pretty impressive, eh?

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

SEPTEMBER 11, 2013

Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; So in October 2012, LinkedIn launched the Influencer program, allowing selected “thought leaders” (their term) to share original content directly with LinkedIn users. Similar idea.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

OCTOBER 1, 2012

At INBOUND 2012 last month, HubSpot CEO Brian Halligan shared the results of a study on the lovability of different professions. Where do you think marketers landed on that lovability scale? If you weren't there, the results revealed that people find marketers less lovable than stockbrokers and lawyers. Market Yourself.

Lead Ranking 28

Lead Ranking Lead Scoring Organization Work Management 28

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? Here, we'll discuss how to design your website in a way that puts your buyer personas first, amplifying the effects of your already stellar inbound marketing.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. What about customers?

Twitter 28

Twitter ROI Work Management Marketing Management 28

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. As part of our ongoing coverage of artificial intelligence (AI) in marketing, we’ve compiled a list of ten enterprise-level providers of technology solutions that utilize AI in some capacity.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Hubspot

MARCH 2, 2015

Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. McDonald''s gets more business and they have more customers, so it makes sense they''d have more folks following them on social. Their Facebook cover photos are a prime example of this.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

Hubspot

MAY 26, 2017

Clearly, marketers are struggling with producing enough demand for their content. With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts. We've found there's no better combination than having an SLA and doing inbound marketing.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Hubspot

OCTOBER 19, 2012

1) My customers aren't on social media. You're telling me your customers aren't using any of those social networks? 5) I should only try to get fans and followers that will become customers. Learn more about why you need social media fans and followers who won't even become customers in this blog post. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). Number of Inbound Links.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

JULY 31, 2020

As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. What Is an Email Marketing Campaign? An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Inspired by these examples?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. It's also worth noting that go-to-market strategies aren't exclusive to physical products. Poor product-market fit can dampen a launch — even if the product is well-designed and innovative.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

OCTOBER 27, 2020

For example, episode 350 goes over image search, the validity of Moz's Domain Authority score, and JavaScript and SEO. You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers. Each episode covers a few different topics. It's a good pick if you're just getting your feet wet.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Litmus

JUNE 17, 2021

We’ll cover a lot, including real-life examples, so feel free to check out our infographic summary below or skip around to the details that interest you: Welcome everyone’s ideas. There’s a lot of advice out there on how to write the perfect subject line, including long lists of examples you can just copy and paste into your own email.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

ViewPoint

MAY 2, 2012

Your photos from your annual customer meeting can be slides on Flickr.” ” He challenges marketers to move from thinking in terms of one-to-one interactions (like with email) to one-to-many interactions and how they can take content created every day and share it with people on a global basis. Inbound vs. Outbound Marketing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

The Point

FEBRUARY 4, 2013

Most surveys on the topic of B2B email marketing, for example, lump multiple offer types (Webinars, white papers, demos, free trials) into the same single reporting bucket, which renders the cumulative data meaningless. Optify’s customers are primarily small- to mid-size companies.).

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Today, you’ll find everyone from freelance writers to well-known brands publishing and engaging with content as part of Medium’s audience of more than 86 million unique monthly visitors. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

AUGUST 21, 2017

1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. For detailed instructions on customizing your URL, click here. We've published an entire free guide about how to optimize your page for the latest design.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

KoMarketing Associates

DECEMBER 22, 2015

As most people know at this point, I am a huge fan of customer service and community engagement. This post was published in April and breaks down everything from how Buffer stays connected to their community to the swag costs to the process of actually sending mail. Tons of examples from different speakers are included as well.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Hubspot

MARCH 31, 2020

By treating your Pinterest board as a two-way street through which you can interact with and engage users (not like a one-way billboard), you can build a loyal community of Pinterest users who may become customers, too. Educate customers. Given it’s propensity for visual content, it’s a powerful channel to educate and engage customers.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

AUGUST 10, 2012

Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. In your content, to name one.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Webbiquity

MARCH 25, 2014

There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Suggestions from your company’s consultants, customer service representatives, and sales people. Discussions with current and prospective customers. Social media (e.g., Google Trends.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100