Convince & Convert

SEPTEMBER 6, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. Debbie joined more willingly; as a wine blogger she was already entrenched in the social media mentality when Twitter first came out. This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. Listen Now .

Personalization 137

Personalization Social Media Skype Blogger 137

Paul Gillin

JULY 19, 2013

Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? ” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. .”

Social Media 50

Social Media Social Networks Statistics Facebook 50

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Neil Patel - Co-Founder of Neil Patel Digital.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Lenny's Newsletter

AUGUST 29, 2023

We worked with folks that were using us to determine earthquake magnitudes using Twitter. In 2012, Instagram had only really started. Data from outbound sales is the best signal for what’s working, versus leads from investors and friends. We worked with all kinds of different companies. Pinterest had just come out.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

EveryoneSocial

AUGUST 27, 2018

In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. Pew Research Center ). There are more than 560 million LinkedIn user accounts in over 200 countries.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. Customers Generated Through Leads Acquired by Twitter.

Twitter 28

Twitter ROI Work Management Marketing Management 28

KoMarketing Associates

SEPTEMBER 25, 2013

This includes bounce rate, page views per visit, and certainly conversion rates, in comparison to other traffic channels and marketing investments. Please get in touch with us via comments below or through discussion on Twitter , LinkedIn , or Google+. Related Posts and Articles.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Huptech Web

OCTOBER 6, 2023

Social Media Posts: The Twitter shoutouts, Instagram stories, and Facebook updates – are all fair game. When customers use social media to express their joy or frustration about a product or service, these authentic conversations can be a game-changer for brand perception. And that FOMO can push ’em to take action.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Image Source. In contrast, online streaming platforms have been experiencing massive growth. or affordably.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Hubspot

FEBRUARY 1, 2021

Using a hashtag will stimulate conversations on Twitter, Facebook, and other social media sites. While we encourage you to promote the event through your company’s social media, consider making unique Twitter, Facebook, and Instagram accounts for the conference. Conversion rates on your event’s landing page.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Who: Retailers use Twitter differently based on who uses the platform. For the most part, Twitter users fall into two camps: professionals or youth. In fact, a key strategy for growing Warby Parker was utilizing Twitter as a customer service outlet.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Biznology

JUNE 17, 2013

51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. 700 YouTube videos are shared on Twitter every minute. About 50% of those who viewed an online marketing video went on to make a purchase for their business. YouTube ). comScore).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 4) Social media lead conversion rates are 13% higher than the average lead conversion rate. 12) 36% of all marketers have found a customer via Twitter in 2013.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

APRIL 13, 2012

1) As of April 2012, Google reports that Google+ now has 170 million active users. 3) As of January 2012, American users spent an average of 3.3 4) As of January 2012, Google+ accounted for.22% HubSpot 2012 State of Inbound Marketing Report ) Tweet This Stat. 3) As of January 2012, American users spent an average of 3.3

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. The average order value of purchases made on smartphones in Quarter 2 of 2012, as assessed by Monetate, reached $97.39, surpassing tablets ($96.11) and traditional devices ($91.86). Still, these numbers are down overall from Q1 2012. What weekend?

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Directive Agency

DECEMBER 13, 2018

Social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) The remaining 20-35% is spent on Instagram, Pinterest, Snapchat, LinkedIn, Twitter, and WhatsApp. With a high peak in user interaction from 2012 to 2018, we expect this growth to continue to increase due to new features. Let’s get moving!

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. It may simply be that Twitter biases to particularly early-stage prospects that require longer-than-normal nurturing periods.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

MARCH 13, 2014

With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its video feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. Videos were still called moving pictures when marketers started taking advantage of them.

Trends 28

Trends Video Marketing Marketing & Strategy Content 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. What marketing tactics do you have planned for 2012?

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

OCTOBER 9, 2012

Additionally, our average visitor-to-lead conversion rate for our B2B clients is 8%. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter. Follow Alistair on Twitter and Google+.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. At the time of its IPO, Twitter hadn''t made any money.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead. 2012 – 2014 Average CPC). This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

MAY 20, 2013

22) Enterprise companies (200+ employees) increased their marketing budgets 17% more slowly than the larger population – at a rate of 42%. 23) Past success at inbound marketing was the number one reason to change a budget in 2012 -- a full 150% more likely to drive budgets allocations than any other reason. Website Conversion.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 9, 2011

These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

APRIL 17, 2012

HubSpot's social media marketing team, for example, stars any positive HubSpot brand and product mentions on Twitter as favorites, which can be viewed in the HubSpot Twitter account's 'Favorites.'. Speaking of Twitter, have you played around with Twitter's new embeddable tweets feature? 7) User Reviews & Ratings.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. This adds third-party credibility to your content and offers and can help boost conversions.

Landing Pages 28

Landing Pages Template Design Tips 28

NuSpark Consulting

MARCH 31, 2012

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. Twitter has a number of unique marketing opportunities. Here’s the basic Twitter advertising primer: Promoted Accounts. Promoted Trends appear on the trend section of Twitter.

Advertising Agencies 100

Advertising Agencies Cost Per Thousand Twitter Linkedin 100

Hubspot

NOVEMBER 15, 2016

The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. And there are so many ways visual content can increase conversion rates. 1) Experiment with video.

Conversion Rate 28

Conversion Rate Conversion Top of Funnel Click Rate 28

Hubspot

JULY 28, 2017

A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Flash back to 2012 with me for a moment. It wasn’t clear at all in 2012 that Facebook had a viable business model. In 2012 Mobile represented only 10% of Facebook’s revenue, today it accounts for 82%. New York Times.

Social Media 78

Social Media Marketing AI Trends Media 78

Convert

FEBRUARY 13, 2023

If you can be everywhere… with vague messaging and a 2012 playbook, why would you innovate? This is why the iPhone was limited to a 4-inch screen size until 2012. That’s why I find the term “conversion rate optimization” so narrowly focused – it completely neglects the innovation side.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Hubspot

AUGUST 21, 2023

Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. And stop investing in channels where you see low conversions. Conversion rate: Track and measure the engagement and conversion rates of your content.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

The Point

FEBRUARY 4, 2013

Also, my personal observation is that reported benchmarks for basic email metrics like open rates, click rates, and conversion rates are usually far higher than the norm. All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

Outgrow

MARCH 4, 2020

Contests and giveaways have a conversion rate of almost 34% , which is higher than other content types. Lay’s launched its ‘Do Us A Flavour’ campaign for the first time in 2012 in the United States. They used Instagram, Facebook and Twitter to promote their campaign. It delivered a conversion rate of almost 60%.

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

Hubspot

NOVEMBER 6, 2018

Click-through rate. Bounce rate. Conversion rate. Click-through rate. Conversion rate. Cost per-conversion. Follow-up email open rate. Opt-in conversion rate. Click-through rate. Conversion rate. Cost per conversion. Response rate.

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Paid Content Campaigns Paid Search Agency Planning 100

Convert

JULY 26, 2023

Conversion rate optimization can look like a tactic, a reactionary measure. Companies like Etsy, Microsoft, Uber, Amazon, Facebook, LinkedIn, Google, Twitter, Netflix… the list goes on — have used full-stack experimentation to fuel innovation and improve the customer experience on their sites.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Single Grain

APRIL 4, 2022

Conversion rate optimization. Seer Interactive follows a data-driven methodology to offer a personalized content experience for your target audiences, leading to a higher conversion rate. They combine analytics with PPC to achieve an exceptional conversion rate. Conversion Rate Optimization.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Webbiquity

MARCH 25, 2014

discussions in relevant LinkedIn groups, trending topics on Twitter). A sentence like “after growing at a relatively modest pace, averaging about 8% per quarter for seven quarters starting early 2011, blog visits have increased substantially in past year, increasing by 218% since the final quarter of 2012″—or this graphic: 5.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100