Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work. Describe the content formats you’ll focus on.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Video Gamer.

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Social Media Ideal Customer Profiles Twitter Profiling 120

Content4Demand

OCTOBER 3, 2018

In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from the Content Marketing Institute shows that while 80% of B2B marketers have a social media strategy in place, only 32% have documented it.

Social Media 40

Social Media Brand Identity Branding Media 40

Hubspot

SEPTEMBER 2, 2011

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." Offer Valuable Content to Attract [Foot] Traffic. HubSpot sent approximately 20 of our inbound marketing consultants who -- when not at Dreamforce -- teach our customers how to do inbound marketing using HubSpot every day.

Hubspot 28

Hubspot Event Marketing Marketing Strategy Marketing & Strategy 28

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. 1) Global Brand Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Tactics might include email newsletters, messaging on website copy or blog content, social media management, responding to reviews, and engaging with followers. Image source: HubSpot. Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

NOVEMBER 30, 2016

Visual content is not only treated more favorably in the Facebook algorithm , but it's also more likely to be shared and remembered than written content. Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content. 2) It's relevant.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Hubspot

MARCH 23, 2013

Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Surface content to link to. Enter the Google site:search.

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Google Marketing Websites Tips Stats 28

Hubspot

NOVEMBER 11, 2012

HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So before we get into our traditional weekly roundup, I'd like to introduce just two of the HubSpot employees who have served for the United States -- we're very proud to have you with us. Now you’re probably saying, “Yeah, yeah.

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Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

JULY 31, 2018

A lot of things like technical accuracy and timing had to come together, and there was a time last year when, during testing, we hit a tipping point.”. When a user sees a movie poster in a theatre, they can open the AMC app on their phone, scan the poster, and receive relevant information, including a cast list and a trailer.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Hubspot

SEPTEMBER 16, 2012

The True Power of Evergreen Content - A Case Study, From SEOmoz. Evergreen content, or content that is perpetually relevant, can be used as a foundation for your company’s overall content strategy. Essentially, think of it as content that's more or less the opposite of news. Curious to read more?

Ad Exchange 28

Ad Exchange Case Studies Case Study Paid Search Agency 28

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. Source: Social Media Examiner ) Bonus tip: need ideas for all that content?

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

JUNE 17, 2013

billion in 2012 to $4.6 The reason native works is because the advertising is treated as a unit of content on the platform where it lives," is how John Battelle, CEO of Federated Media, explains the appeal of native ads. The industry is evolving toward rewarding advertising that doesn’t interrupt and is relevant and value additive.

Advertisements 28

Advertisements Advertising Ad brokers Tips 28

Hubspot

MARCH 27, 2013

As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Some Tips and Tools to Help You Collect and Harness Data. 4) HubSpot. 2) Bottlenose.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. Get retweeted more often?

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Twitter Tips Tools Tactics 100

Hubspot

DECEMBER 14, 2011

He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist. We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing. Set Clear Expectations for Subscribers.

Email Marketing 28

Email Marketing Effectiveness Planning Auto Responder 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. What marketing resolutions do you want to make?

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Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 13, 2012

Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. Oh, P.S., do you have your tickets to INBOUND 2012 yet ? ;-). Just kidding.

Conference 28

Conference Paid Search Agency Urgency Marketing Pricing 28

Hubspot

NOVEMBER 30, 2016

Visual content is not only treated more favorably in the Facebook algorithm , but it's also more likely to be shared and remembered than written content. Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content. 2) It's relevant.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

MARCH 31, 2020

However, do encourage good behavior such as topic relevance and creativity. June 26, 2012. Here are some tips to knock it out of the park: Follow Proper Pin Etiquette. Here are some tips to get the most out of your Instagram contest: Follow Best Practices. Hey Word Nerds! RT to win a $50 Game Card!

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

JANUARY 27, 2012

Here are some tips on how you can use this knowledge to the advantage of your marketing program. Now, their 2012 design plans include tweaked homepage versions for all major holidays from Valentine’s Day on. Don't Quit on Content. Be Creative in Your Communications. Try something a little zany, and see what happens.

Traffic 28

Traffic Work Management Generation Demographics 28

Hubspot

MARCH 22, 2012

So here are some tips to help you be a more agile social media marketer that can both capitalize on social opportunities, and repair brand damage -- but hopefully more often, it's the former. Other blogs and companies will undoubtedly start to write on it, but that shouldn't deter you from publishing your own content around the subject.

Social Media 28

Social Media Tactics Media PR 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.

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Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

APRIL 18, 2012

That's why it's so crucial to craft your website's design, content, and experience with your business' buyer personas in mind. When executing your various marketing campaigns, you'll need to adapt the messaging of your content to fit the needs of your different buyer personas. How to Design Your Website for Your Buyer Personas.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Webbiquity

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Twitter Tips for Newbies.

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Paid Content Twitter Tactics Tools 100

Hubspot

MAY 2, 2012

But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles. That's not enough content to convince people you're a worthy account to follow. More visibility for your content, right?

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Hubspot

OCTOBER 8, 2014

In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Here are some tips to get you started. Give your customers the gift of valuable, seasonal content. Stay top-of-mind during the busy holiday season by providing useful, relevant content targeted to your audience.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. 9) 87 billion spam emails were sent out every day in Q3 of 2012. 10) Spam averaged 74% of all emails sent during Q3 of 2012. downloaded content, talked to sales, demonstrated interest in a specific part of your product). of junk mail a year.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Would you ask a website that has no relevance to your business to link to you? So, how important are online reviews to consumers?

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

MARCH 30, 2012

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. I'm a firm believer that the list post does have a place in the world of high quality blog content. The problem is, this new angle is no longer relevant to their audience.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 6, 2013

Just like any other piece of marketing content, useful personalization is the stuff that simply makes your marketing more relevant, and more helpful. It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! That's some pretty cool content, aptly timed and delivered! That's all!

Sales Management 28

Sales Management Top of Funnel Examples Personalization 28

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Combining your different marketing databases allows for clear segmentation and the ability to better target your customers and prospects with relevant email messages.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

APRIL 19, 2012

For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. Tip: Don't forget that you can make form fields optional! See that image and language being used in the CTA?

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Landing Pages Privacy Policies Privacy Burn Rate 28

Hubspot

OCTOBER 7, 2014

The perceived quality of a web page or piece of content isn''t based solely upon words. The goal of creating content shouldn''t be to come up with a bunch of great keywords; it should be to come up with great content. The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates.

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Keywords SEO Eye-Tracking Intent 28

Hubspot

JUNE 18, 2019

You've digested countless tips and tricks for improving your website's SEO. All on-page SEO elements fall into three main categories: Content elements. Content Elements. Content elements refer to the elements within your site copy and content. High-quality page content. Suggested Content/Website Pages.

Top of Funnel 101

Top of Funnel SEO Lead Ranking Lead Scoring 101

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

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Stats Facebook Best Practices Mobile Advertising 100

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Content needs to be informational and neutral in tone. Five Types of Social Media Influencers by Intelegia. .

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Social Media CMS Development Tips Wikipedia 100