Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review. I expect this will continue into 2012, as many recent surveys and colleagues are predicting.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. In most of these cases, I’ve never spoken with the sales rep. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. Resolution #1: Don’t be Self-Centered.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Contently

FEBRUARY 8, 2022

If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series. It’s not just Tesla.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior.

Marketing AI 82

Marketing AI Paid Search Agency Lead Ranking Psychographics 82

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 126

B2B Marketing Enterprise Management B2B Work Management 126

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Top Rank Marketing

AUGUST 2, 2023

As early as 2012, our own esteemed thought leader, Lee Odden, began blogging and speaking on the topic of influencers for B2B brands. The comprehensive reports featured interviews with global B2B marketing leaders, case studies, industry trends, and future predictions, providing invaluable resources for B2B marketers.

Customer Surveys 86

Customer Surveys B2B Marketing B2B Marketing & Strategy 86

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. Evaluate your resources.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Content Standard

MARCH 12, 2024

Remember the 2012 Red Bull Stratos mission and accompanying documentary , Mission to the Edge of Space? This is an extraordinary example, but nonetheless a case study in how boldly demonstrating your commitment to your brand’s mission (and documenting it) can have long-lasting positive impact on your brand’s image and reputation.

Media 94

Media Brand Identity Branding Storytelling 94

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. This should come as no surprise as the CEB quote from 2012 clearly states that customers are quite able to do define solutions for themselves.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. What factors are you considering in your marcom plans for 2012? 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report].

Planning 120

Planning Best Practices Content Paper 120

The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. This can be done best via research and case studies, helping the buyer realize that others are experiencing similar pains, that these issues are a priority, and that solutions exist to meet the challenges.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. And this month they released the first in-depth study on this technology with the Market Guide for Lead-to-Account Matching and Routing. Evan Liang & Kelvin Cheung, Co-Founders of LeanData.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Tomorrow People

AUGUST 8, 2012

Date: 14th August 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – lead generation in a B2B software company. Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI).

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

KoMarketing Associates

FEBRUARY 10, 2021

In many cases, users now have to scroll to even see the top organic listing. Use lower case letters. Pages have to already to be ranking in the top ten organic search results to compete at all for a featured snippet according to a study from Ahrefs. And this example is relatively light on SERP features. Best Practices for URLs.

SERP 295

SERP Features Google Top of Funnel 295

Tomorrow People

JULY 25, 2012

Date: 31st July 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – lead generation in a B2B software company. Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI).

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Case studies: 32% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

The ROI Guy

NOVEMBER 30, 2011

The continued economic uncertainty may define 2012, as “Frugalnomics” remains in full effect driving companies to be more spendthrift and risk adverse. To better manage spending and risk, finance is playing a more active role in most purchase decisions, this according to a recent study by CFO Magazine. corporate executives.

Marketing Management 40

Marketing Management Process Buy Marketing Proposals 40

markempa

DECEMBER 19, 2011

But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. I’ve learned in my years of writing newsletters that there are very few case studies that aren’t universally applicable.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

Convince & Convert

FEBRUARY 17, 2015

Humanity-infused customer experience is what Bellhops is all about, and my recent experience with them was so remarkable, I wrote a case study about it. Bellhops – Inserting Humanity Into the Moving Process Founded in 2012, Bellhops is a startup company that seeks to be the Uber of moving.

First-Mover Advantage 167

First-Mover Advantage Case Studies Case Study User-Generated Content 167

B2BMarketing.net

JUNE 10, 2024

Multiple iterations of studies have revealed that “people actually have strong associations between the concepts of creativity and innovation and negative associations like vomit, poison and agony, “ said Jack Goncalo, a business professor at the University of Illinois at Urbana-Champaign and the lead author of a new study.

Work Management 52

Work Management Creativity Marketing Management Training 52

Tomorrow People

JULY 30, 2012

Date: 6th August 2012 (Monday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – Lead generation in a B2B software company. Time: 9:30am to 10:30am. marketing return on investment (ROI).

Content Marketing 120

Content Marketing Advertising Agencies Content Case Study 120

Webbiquity

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. ” Think You Don’t Need Google+ in Your Business?

Google 100

Google Tips Digital Asset Management Best Practices 100

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Allocation 40

Allocation Budget Programs Peer-to-peer Marketing Proposals 40

ClickDimensions

NOVEMBER 1, 2023

SWI was named Microsoft Partner of the Year for the West Region in 2012 (SWI) has assisted thousands of organizations with their software licensing needs. SWI is a full service software licensing provider and Gold Certified Microsoft Partner.

Software 40

Software Organization Service Case Study 40

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. What factors are you considering in your marcom plans for 2013?

Planning 120

Planning Best Practices Content Paper 120

KoMarketing Associates

JULY 10, 2014

You can now connect your Google Maps Listing with your Google+ page and Google combined its local listings (called Places) with Google+ in 2012. Here’s some great case studies on the effect of Authorship and Google+ usage on SEO: Google Plus Search and Google Authorship Case Study.

Google 120

Google B2B Marketing B2B Case Study 120

WriteSpark

NOVEMBER 14, 2012

Read more best tips: Best blog posts about case studies. Best blog posts about content marketing (coming in December 2012). On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Read more best tips: Best blog posts about case studies. Best blog posts about content marketing (coming in December 2012). On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers.

Paper 120

Paper SME Best Practices Case Study 120

B2B Marketing Directions

MAY 5, 2019

Given the recent focus on marketing's responsibility for managing customer experiences and driving growth, the topic is as relevant and timely today as it was in the fall of 2012.) But marketers need to keep the other aspects of marketing in mind in order to avoid a bad case of marketing myopia.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

Tomorrow People

AUGUST 30, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – lead generation in a B2B software company. Date: Next Tuesday! Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Follow @nathanofsm.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

AUGUST 15, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – lead generation in a B2B software company. Date: Next Tuesday! Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Follow @nathanofsm.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

ViewPoint

JULY 31, 2012

In the white paper I explain this in detail, and provide a mini-case study to substantiate, the value of this step. Another mini-case study and the following which creates challenges in most organizations: Marketing is paid, in fact rewarded for, lead quantity and not lead quality. What constitutes a good lead?

Sales Qualified Leads 120

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 120

Zoominfo

APRIL 16, 2018

He was also named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine every year running, since 2012. We’ve got mad eBooks, videos, case studies, execution tools, webinars, podcasts, and more… all free to help you make your number. and Forbes. A Sales Guy U is chock full-o sales goodness.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171