Webbiquity

AUGUST 7, 2020

Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.

SEO 287

SEO Lead Scoring Lead Ranking Paid Search Agency 287

Valasys

OCTOBER 18, 2023

It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Revenue-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Is email a lead gen tactic?” Here is what the data says….

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

Marketing Insider Group

JUNE 22, 2020

Furthermore, it looks like MGM has researched some of the leading-edge trends in the industry as well. After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Get started today – and generate more traffic and leads for your business.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” You know, the person who buys the products and keeps the company in business? The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

markempa

JUNE 10, 2013

For example, through testing, Jon Ciampi, Vice President Marketing, Business Development & Corporate Development, CRC Health, learned his customers craved trust, not luxury. He reinvented his lead funnel based on this insight, changing everything from his company’s landing pages to his team’s call scripts. Cold calling.

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. But data from Cisco suggests that overall web traffic has grown more than 30% in the last year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Vision Edge Marketing

DECEMBER 14, 2011

Forrester suggests marketers focus measurable program elements that are designed around business objectives. Marketing’s difficulty in linking its contribution to and impact on the business in a definitive way is due to how it tracks activities through to business outcomes. Clarify business outcomes.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. RebelMouse and FlatPlan work with you to discuss different implementation options that align with your business goals.

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Zoominfo

AUGUST 9, 2018

B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). It’s expected to reach $6.5

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. RebelMouse and FlatPlan work with you to discuss different implementation options that align with your business goals.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. So, if you're looking for inspiration on how to craft a successful international marketing strategy and expand your business' reach, check out these examples from 13 successful companies. Global Marketing Strategies.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Still not convinced?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Industrial Marketing Today

JULY 24, 2012

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. And the survey says….

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Marketing Insider Group

AUGUST 30, 2019

It’s a common scenario in the business world. I had to negotiate, form partnerships, and make compromises to launch the company’s first content marketing site, which at the time was called SAP Business Innovation (now SAP Digitalist Magazine ). Build the business case. The Content Formula. Find the budget.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Optinmonster

SEPTEMBER 11, 2023

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. We believed that great technology should be accessible to everyone, from small business owners to DIY website assemblers. People first.

Trigger Marketing 103

Trigger Marketing Planning Intent Template 103

Tomorrow People

AUGUST 8, 2012

Date: 14th August 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Fortunately, there are a handful of strategies you can start implementing to avoid losing out to Knowledge Graph traffic in the long run.

SEO 105

SEO Google Optimization Lead Scoring 105

Tomorrow People

JULY 25, 2012

Date: 31st July 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. You will learn: How to drive relevant traffic to a website or blog. The importance of content and its role in lead generation. Time: 9:30am - 10:00am.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Marketing Insider Group

OCTOBER 9, 2013

The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is forcing businesses to consider the future of work. 90% of all internet traffic in 2017 will be video.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Tomorrow People

JULY 30, 2012

Date: 6th August 2012 (Monday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. You will learn: How to drive relevant traffic to a website or blog. The importance of content and its role in lead generation. Time: 9:30am to 10:30am.

Content Marketing 120

Content Marketing Advertising Agencies Content Case Study 120

Contently

MAY 4, 2016

In 2012, organic reach began to plateau at 16 percent. A similar pattern emerged with Zynga, the gaming company that built a hugely successful business on Facebook only to see its reach squashed with a simple notification change. In the early 2010s, Facebook was an organic reach goldmine for brands.

Opt-out 60

Opt-out Leads Lead Marketing Qualified Leads 60

RebelMouse

MAY 2, 2022

Worldcrunch has more than doubled its traffic (+112%) over the past three months, a record audience growth since its founding a decade ago. Working with RebelMouse, Worldcrunch is pivoting from its syndication-centered business model to a revamped strategy based around reader revenue. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At But once the campaign ends, so does my lead flow.".

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Zoominfo

FEBRUARY 25, 2018

In fact, research shows B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value ( source ). If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Tomorrow People

AUGUST 30, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners. Where: On your PC! Book Your Place Today.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Tomorrow People

AUGUST 15, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners. Where: On your PC! Book Your Place Today.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Back in 2005, we mostly used the internet for browsing. Forget about video!

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 3:29 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 4, 2012 9:45 am via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite. Real leads, pipeline and sales.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

Marketing Insider Group

MAY 10, 2012

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. It is appropriately sub-titled “Start generating more leads from your website today!” Marketing is an investment in the growth of your business, not an expense. Convert traffic to leads.

Inbound Marketing 100

Inbound Marketing Cost per Lead Marketing & Strategy Stats 100