KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. And while I have been right about as much as wrong, I think I’ve done a decent job of identifying future trends.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. You see a super interesting bit of content on the web that you’re certain will add value. In B2B, too many professional revenue team members deploy tactics that just don’t work for today’s newly empowered buyers. .

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. For 2014 , my marketing predictions were all about content, data and culture.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

The Lead Agency

MARCH 24, 2017

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. The findings demystified a number of widely held misconceptions and made a strong case for re-thinking current B2B marketing strategies.

B2B Marketing 69

B2B Marketing Planning B2B Paid Search Agency 69

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Google Trends shows that in the last five years, the interest in blogs has steadily declined worldwide. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. As with most bottom funnel content, the performance is measured in paid conversions. . Lever’s case studies are cleanly-formatted masterclasses in creating logical, high-converting content like this. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Leadspace

AUGUST 1, 2018

In an age of digital marketing, big data, Artificial Intelligence (AI) and all things technological, direct mail might seem like a thing of the past. It’s not just a question of what’s fashionable; direct mail marketing is a lot costlier and requires significantly more effort than running online ads or sending emails.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. As with most bottom funnel content, the performance is measured in paid conversions. Lever’s case studies are cleanly-formatted masterclasses in creating logical, high-converting content like this.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

Advertisers knew this trend was coming as more and more people started moving towards the online world. A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. It is sometimes a gamble.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brand Identity 132

Brand Identity Branding Marketing Analytics Tools Traffic 132

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. You can never stop learning and sharing.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. SEARCH FOLIO: Search. Search Jobs. Search Jobs. B2B: Business Media. Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. E-Media Summit -->. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. While the ‘tip of the iceberg’ shows you numbers on who’s engaging with your content, they don’t show what is REALLY happening. But in recent years it’s become a hot topic for B2B marketers.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Customer Experience Matrix

JANUARY 22, 2013

The system makes it easy for small business to generate leads through social marketing campaigns and track results. The deal makes sense and will help Infusionsoft expand its social media capabilities, which have been limited. Implementation services go beyond training to actually setting up initial marketing programs.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Marketing Insider Group

MAY 6, 2015

Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. It’s kind of funny to look back at when we launched iQ in 2012 and the KPIs we had then, which were mainly around content volume.

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up ground. Facebook 74%. LinkedIn 72%. Youtube 69%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. Even Google, now one of the most influential companies in the world, used creative marketing to garner interest. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue.

SMB 40

SMB Paid Content Guerilla Marketing Campaigns 40

Hinge Marketing

JUNE 1, 2015

This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. Visual Expert Paul Dunay, an award-winner marketing expert and author, credits his blog with setting him on the path to success. But I had an idea that they would become a staple of today’s marketing departments. “Were they here to stay?

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development.

Social Networks 48

Social Networks Social Media Conference Curation 48

Content Standard

SEPTEMBER 23, 2014

Creating targeted content that emphasized ideas over products generated huge email open-rate increases for one B2B company. As highlighted in a recent Marketing Sherpa editorial , a shift toward more educational email content resulted in a 48-percent gain in open rates for Hammock, a specialist in marketing-content creation.

Brand Identity 40

Brand Identity Branding Open Rate Content 40

Hubspot

OCTOBER 23, 2019

There are a few reasons you might think you want to do this: Take advantage of a new trend. Combine multiple markets. Reboot an old market. There has been a widely accepted belief in B2B that analysts are the defining voice for new categories. Social media gives you a great opportunity to do this at scale.

Product 62

Product B2B Thought Leadership Enterprise Management Thought Leadership 62

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hinge Marketing

OCTOBER 30, 2015

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. The problem is, Rome wasn’t built in a day, and top search engine rankings aren’t either. At first, this approach was successful in increasing search engine rankings. Impatience. What was the result?

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100