Top Rank Marketing

AUGUST 2, 2023

The ever-changing landscape of B2B marketing demands continuous adaptation. Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing.

Customer Surveys 97

Customer Surveys B2B Marketing B2B Marketing & Strategy 97

LeanData

OCTOBER 19, 2022

The B2B marketplace is seeing a transformation of the buying journey, and it’s causing conflict. B2B marketers and sellers, however, tend to be frozen in a different era. B2B Sellers Rooted in the Past. B2B sellers weren’t particularly empathetic to buyers in 2012. B2B Buyers Usher in a New Era.

Ideal Customer Profiles 91

Ideal Customer Profiles Buy Marketing Analytics Tools Marketing Management 91

KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Marketing Insider Group

DECEMBER 13, 2011

One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. In B2B, too many professional revenue team members deploy tactics that just don’t work for today’s newly empowered buyers. . B2B buyers do not want to engage your company on your terms. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why BuzzSumo?

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. More importantly, how do you ride the wave of a top trending topic before it starts trending?

Trends 134

Trends Content Thought Leadership Viral Marketing 134

The Point

AUGUST 24, 2012

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer retention and development lagged far behind.

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Crimson Marketing

OCTOBER 8, 2013

Google+ and Slideshare Will Become Essential for B2B Content Marketers. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Forbes ). Image: Courtesy of Virally Blog. Corporate Marketing'

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Online Marketing Institute

DECEMBER 6, 2011

B2B Content Marketing Assessment. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. Listen Now: What is social selling?

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

Crimson Marketing

OCTOBER 9, 2013

Google+ and Slideshare Will Become Essential for B2B Content Marketers. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Forbes ).

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

The Lead Agency

MARCH 24, 2017

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. The findings demystified a number of widely held misconceptions and made a strong case for re-thinking current B2B marketing strategies.

B2B Marketing 69

B2B Marketing Planning B2B Paid Search Agency 69

Champion Communications

JULY 4, 2023

Hyperview , a datacentre infrastructure management (DCIM) software provider, is the latest addition to Champion Communications’ roster of ambitious B2B brands using PR to achieve growth. Founded in 2012 and headquartered in Vancouver, Hyperview empowers operations teams to optimise capacity of their data centre infrastructure, along with (..)

Work Management 62

Work Management Public Relations PR Marketing Management 62

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends. I’ll get to the 2013 estimate in a bit. We use two methods: Vendor revenues.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019. B2B big data is big business. But this wave of B2B data raises other questions too. Prediction #2: B2B Intent Data will (start to) go mainstream. BIG business.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

KoMarketing Associates

SEPTEMBER 22, 2014

While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything. The Science of B2B Online Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Hinge Marketing

JANUARY 9, 2020

Yet, content creation is still a top priority for most B2B marketers. On October 14, 2012, from Roswell, New Mexico, Baumgartner ascended in a stratospheric, helium balloon 24 miles up in the air to the edge of space. This topic may be address salaries, industry priorities, emerging trends, etc. Source: Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. But now Mary is back at it again with 117 internet trends charts covering the digital age we now live in. Strategy'

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Biznology

DECEMBER 28, 2016

AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. Need some examples? Here are 11 inspiring case studies of digital transformation.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7 million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Content Standard

JANUARY 30, 2016

Just as it has in the B2C world, mobile marketing should top the list of B2B marketing trends this year, given shifts in mobile usage. Why B2B Mobile Is on the Rise. Simply put, more people are reaching for their smartphones when faced with purchasing decisions, and B2B decision-makers are not immune. Go Mobile-Friendly.

Mobile Marketing 40

Mobile Marketing B2B Marketing Trends B2B 40

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 76 percent of B2B buyers use three or more marketing channels for research. Demand Generation. source ). >. source ). . >. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Digital B2B Marketing

DECEMBER 13, 2011

What are B2B marketers biggest measurement challenges? What are the trends they are looking towards in 2012? How do they effectively communicate results within the organization? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

markempa

SEPTEMBER 16, 2013

Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012.

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. In fact, this trend extends back for the past two years, which is as far as my VEST data goes. For B2B marketing automation, we’re not there yet.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

APRIL 15, 2012

Arguably all Eloqua clients would be relevant to marketing automation users, but the most relevant for true B2B would include Manufacturing, High Tech, and Business Services: And the detail. Epsilon Email Trends and Benchmarks Q42011 Epsilon is another industry stalwart, publishing regular quarterly reports.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Biznology

JANUARY 23, 2013

Let’s look at what’s new in B2B lists these days. A new direction in B2B lists. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. In the first half of 2012, the prospecting sources produced zero in closed sales. What new developments are you seeing?

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80