Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

NuSpark Consulting

APRIL 29, 2012

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. It speaks to search intent, and how users search for solutions via the purchase cycle.

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

seo.co

APRIL 11, 2021

The rise of Amazon and Amazon marketing made this clear. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. Google Shopping is an online platform for searching, comparing, and shopping for physical products across multiple online retailers.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Biznology

MAY 18, 2015

What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. The biggest lesson is this: the more you think of search as being a silo that is not affected by any other digital marketing trends, the less successful you will be at search. 2007: Social media is an important kind of content.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like Salesforce.com. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

APRIL 7, 2015

Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. W elcome to the bottom of the funnel: By this point you’ve poured blood, sweat, and dollars into getting leads through the door and ready to buy. Need some inspiration? Case study Campaign. . Source ). . Demo Campaign.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. W elcome to the bottom of the funnel: By this point you’ve poured blood, sweat, and dollars into getting leads through the door and ready to buy. Need some inspiration? Case study Campaign. Example: Lever. Demo Campaign.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

OCTOBER 8, 2013

For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40. This sort of stealth marketing is very effective, it seems, as it hasn’t gone away. Or, maybe he has a sponsorship route or an advertising program.

Social Media 80

Social Media Astroturfing Practices Media 80

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 13, 2012

including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. It seems like just about everyone is rushing around this time of year.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

NOVEMBER 28, 2012

Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments. Here's what I mean when I say Google's makin' it tough for SMBs to succeed there for marketing. These are the questions.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per click ads paving the way for an early form of SEM, but it wasn’t called that yet. In fact, it didn’t even have a name.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Contently

MAY 11, 2017

I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012.

Paid Search Agency 163

Paid Search Agency Stats Lead Scoring Lead Ranking 163

Hubspot

FEBRUARY 6, 2019

While Google Shopping isn’t technically an online marketplace (it’s more of an ad platform, but more on that later), it provides shoppers the same opportunity to browse a variety of products based on their search query. If you’re not advertising your products on Google Shopping, you’re missing out, my friend. Build ad groups.

Google 74

Google Cost Per Click Adwords CPC 74

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

QuanticMind

OCTOBER 31, 2016

Product Listing Ads (PLAs) for Google Shopping are one of the most important ad types available, and one of the year’s biggest winners. Product Listing Ads (PLAs) are a hugely important part of the search engine advertising ecosystem – for Google Shopping in specific. But you knew that, didn’t you?

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn? Optimizing Your LinkedIn Profile and Use.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Hubspot

APRIL 12, 2016

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Content is still one of the leading drivers of conversions and overall revenue and, thanks to consumers’ love for innovation and wit, becoming even more important.

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28

Hubspot

AUGUST 13, 2012

But if you're looking for a job in marketing -- specifically inbound marketing -- there's some light at the end of the tunnel. According to Monster.com , "In 2012, leading-edge internet technologies will again be a leading generator of marketing jobs." 8 Tips to Get Hired as an Inbound Marketer.

Inbound Marketing 28

Inbound Marketing Work Management CMS Development Paid Search Agency 28

Hubspot

JULY 20, 2012

Or maybe you're stuck putting the finishing touches on that marketing campaign you're launching on Monday. No matter where you'll be or what you'll be doing this weekend, we've got the marketing-themed summer playlist just for you. Click Below to Listen to the Ultimate Summer Marketing Playlist Now!

Cold Calling 28

Cold Calling Lead Scoring Lead Ranking Paid Search Agency 28

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

MARCH 11, 2013

WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

ClearVoice

JANUARY 4, 2021

Microlearning, or the portioning of learning units into relatively brief elements, is a buzzy word at the moment, and it’s stirring up a lot of feelings — hope, angst, confusion — in content strategy sessions throughout the marketing world. What is #microlearning and should it be a part of your content strategy?

Top of Funnel 111

Top of Funnel Webinar Metrics Marketing & Strategy SERP 111

Contently

APRIL 25, 2018

If you’re willing to put in a little work, Reddit is jam-packed with insight amid discussions about digital communications and content marketing. As the landscape of branded content expands and becomes more complicated, it stands to reason that Reddit might want to get involved. r/marketing. r/dataisbeautiful.

Best Practices 167

Best Practices Marketing Analytics Tools Adwords Terms and Conditions 167