KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. The most expensive keywords in AdWords. Our Favorite Posts & Articles from 2012. Google Testing Additional Structured Snippets Options. From Phoebe Fasulo.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

SocialPilot

FEBRUARY 9, 2024

Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. Email Marketing Dela Quist Dela Quist is the founder and CEO of the leading email marketing agency, Alchemy Worx. He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

SEPTEMBER 30, 2013

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. 1) Negative Keywords.

Adwords 28

Adwords Spending Mobile Advertising PPC 28

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. The most expensive keywords in AdWords. Our Favorite Posts & Articles from 2012. Google Testing Additional Structured Snippets Options. From Phoebe Fasulo.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

The Lead Agency

MAY 10, 2016

AdWords can be costly, as the advertiser has to pay Google every time someone clicks on one of their ads. While AdWords gives advertisers the ability to set maximum daily budgets, manage spend on keywords, measure returns and adjusting spending accordingly, the costs can add up quickly, especially if you’re looking for good results.

Advertising Agencies 59

Advertising Agencies Allocation Organization Advertisements 59

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsberry is among the oldest of these systems, launched in July 2012.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” How the long tail AdWords approach works for blogger outreach. They’re all pretty evergreen son this surely won’t waste your time to dig around. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

MAY 18, 2015

When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. A few years ago, Google showed a sea of blue links leading to web pages. 2012: Privacy is becoming more important. When paid search started, the highest bidder got the top spot.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Valasys

DECEMBER 5, 2022

In 2000, Google launched its first Ad service- Google AdWords. 2012 – By now, it had over 1 billion users. 2015 – Facebook brings in Leads ads and Dynamic product ads. As it had taken over Instagram in 2012, it also integrated Instagram ads. . Advertisements became digitized.

Facebook 40

Facebook Paid Search Agency Ads API 40

Parse.ly

JUNE 9, 2022

In 2012, Google introduced a new tagging setup called Universal Analytics, which became popular quickly as a simple upgrade from the historical GA. Making decisions based on partial understandings of your audience and how they’re engaging with your digital products can easily lead you in the wrong direction. Also, Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

KoMarketing Associates

SEPTEMBER 25, 2013

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. However, Google does not block keyword data for paid search advertising (AdWords). Recovering (Not Provided) Keyword Data – via Search Engine Watch.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. That is, continuing to add features: social features, lead generation features and analytics. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. That is, continuing to add features: social features, lead generation features and analytics. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

seo.co

APRIL 11, 2021

Froogle used Google’s web crawler index to offer a simple price comparison service that eventually became a branch of Google AdWords. By 2012, the service had rebranded itself again and it was renamed Google Shopping. Just listing your products on Google Shopping will not necessarily lead to sales.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Hubspot

JULY 22, 2018

Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. HubSpot customers: You can add Lead Flows, HubSpot's pop-up forms, as an add-on by following the instructions here. 5) Lead Nurturing Workflow. there's more. 2) Blog Subscriber Welcome Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

SnapApp

MAY 14, 2018

W elcome to the bottom of the funnel: By this point you’ve poured blood, sweat, and dollars into getting leads through the door and ready to buy. Since 2012, Lever has raised over $72m from investors such as Y Combinator and Matrix, tackling the tricky tasks every startup faces when breaking into an enterprise market. . Source ). .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

SnapApp

MAY 14, 2018

W elcome to the bottom of the funnel: By this point you’ve poured blood, sweat, and dollars into getting leads through the door and ready to buy. Since 2012, Lever has raised over $72m from investors such as Y Combinator and Matrix, tackling the tricky tasks every startup faces when breaking into an enterprise market. Demo Campaign.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Adobe Experience Cloud Blog

APRIL 7, 2015

Although most marketing spend is invested in generating brand awareness at the top stages of the funnel, the bulk of the optimization occurs at the bottom-of-the-funnel, in an effort to convert leads into customers after they identify themselves. This is true especially for companies that run a lot of top-of-the-funnel programs.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Moz

FEBRUARY 26, 2019

Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. They can also serve as a non-Google dependent means of driving traffic and leads. Local SEO: Google is going to increase monetization. This space will become more and more competitive. Russ Jones ].

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. Google’s going to have a much better year in local than it did in 2012 , no doubt about it. The release of the Google Maps app.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Biznology

FEBRUARY 18, 2013

HAIR CLUB : North America’s leading provider of hair restoration solutions for men and women created a mobile website with one purpose, to get mobile phone users to “click-to-call” for more information. DUNKIN DONUTS : Used SMS (short message service) or text messaging to increase store traffic and drive sales.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

OCTOBER 8, 2013

For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40. Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. How do I know?

Social Media 80

Social Media Astroturfing Practices Media 80

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. A higher score leads to better positioning of your ad -- and again, a better CTR. So you've set up your AdWords campaign and optimized your ads for your holiday audience.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 10, 2013

Remember when Instagram brought user profiles to the web in November 2012? The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. Google’s Nick Fox, VP of Product Management, asked his team a very valuable question last year: “If we were going to build AdWords today, what would it look like?”

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Hubspot

NOVEMBER 28, 2012

In 2012 alone, Google rolled out x updates to its algorithm. You Don't Need AdWords to Win. But marketers don't need to spend money on AdWords to win in the SERPs. Don't get me wrong -- these updates are awesome , both for marketers and searchers. I think Panda and Penguin make the internet a better place. I mean, sure they do.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Optimizing content for search engines and lead generation. Developing and optimizing lead nurturing campaigns.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. 3) Twitter introduced Lead Generation Cards. Trying to get more leads for your business? Can you believe 2013 is almost over?

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Contently

MAY 11, 2017

I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012.

Paid Search Agency 163

Paid Search Agency Stats Lead Scoring Lead Ranking 163

Brightedge

JANUARY 13, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. This is a good primer for people new to Google AdWords which will give you enough to get started and optimize your campaigns to a reasonable degree. Link from the blog to content that causes leads or transactions. By Sherri Rose, 2012. Ad Extensions.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122