Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. NFO is the new SEO – that’s News Feed Optimization on Facebook. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? 2% of fans return to a fan page and in some cases it’s more like.02%

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B2B Marketing Paid Search Agency Mobile Advertising B2B 100

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8 minutes on Google+ in January 2012, a drop from 5.1

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

readwrite

FEBRUARY 1, 2012

It optimizes marketers’ Facebook ad spend to meet goals on Facebook, such as “Likes,” app installs, registration, in-app actions, viral referrals and purchases. In 2011, it served over 175 billion Facebook ad impressions. billion revenue in 2011 came from ads. Barrons reports that 90% of Facebook’s $3.8

Spending 40

Spending Facebook Ads Marketing Management 40

Buzz Marketing for Technology

JANUARY 11, 2011

What you need to focus on is the content and optimizing it in order to get likes and comments which will help drive the amount of people that Facebook will show your page to. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on.

Optimization 100

Optimization Banner Ads SEO Banners 100

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The web and social networks have radically altered buying behavior, putting prospects and customers even more in the driver’s seat by enabling them to actively search and collect information before making their buying decisions. Sellers beware: it’s a buyer’s market out there. As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Webbiquity

MARCH 12, 2012

How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. .” Social Media Marketing Social PR. What are the best practices for pitching journalists in this new environment?

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PR Blogger Tips Best Practices 100

MLT Creative

APRIL 29, 2011

May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0 May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2005-2011: Clicks & views. Below are a few tips from YouTube on optimizing your video to show up on someone’s Home page: Pretend you’re a new viewer to your channel and objectively review your videos. Global ad revenue is 19.77

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Youtube Lead Scoring Lead Ranking Ad Frequency 122

KoMarketing Associates

DECEMBER 6, 2016

By creating separate campaigns segmented by personas, marketers have the ability to measure performance separately, see how personas react to content, test different offers to personas to find best-fits, and optimize accordingly. Should B2B marketers focus on LinkedIn ads over ads on other social networks? Why or why not? “At

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. So doesn’t it make sense to test and optimize your website to reach the right audience at the right time with the right content? If you think investing the time, resources and dollars into testing and optimizing your site for smartphones and tablets isn’t that urgent, think again.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Hubspot

AUGUST 1, 2011

With over 750 million users, Facebook is now recognized as the most popular social network, and more and more businesses are harnessing its awesome power to achieve their marketing goals. Optimize your Facebook presence for maximum results. An Introductory Guide: How to Use Facebook for Business. Connect with HubSpot :

Facebook 28

Facebook Business Social Networks User-Generated Content 28

Marketing Insider Group

OCTOBER 9, 2013

This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click To Tweet. Click To Tweet. Click To Tweet.

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Enterprise Management Business Work Management Click Rate 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

KoMarketing Associates

OCTOBER 22, 2012

There was a lot of talk about the intent Pinterest users have versus other social networks. Krista Neher of BootCamp Digital noted that Pinterest traffic converts at 10% higher than other social traffic. Links are Soooo 2011. Give your customers something without expecting anything in return. Top Trends from Pubcon 2012.

Tools 120

Tools Trends Tips Social Networks 120

Hubspot

JUNE 11, 2018

With his arm around Woody, Buzz Lightyear offers a gesture of optimism (or sarcasm, depending on how you play this one) for your audience. In marketing circles, Google might as well be Mordor for search engine optimization (SEO) specialists. Share it on Social Media. Optimize it for Social Sharing.

Social Networks 75

Social Networks Viral Marketing Buzz Classified Ads 75

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. In 4 Steps To Mobile Success , I outlined these actions: Create a mobile-optimized website. The Bottom Line.

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ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. . billion downloads and growing.

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Paid Content Social Media Social Marketing Media 111

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. The overview page alone contains some great insights from a survey of some of the t op search engine optimization experts today. This year, they are down to.22

SEO 28

SEO Correlation Domain Keywords 28

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

JUNE 5, 2012

Or who can optimize a website? In 2011, she talked about a $20 Billion gap in the US alone: Recently, Mary updated her slides for the D10 conference and showed the same $20 Billion gap: The good news: the gap in the “internet” channel has been reduced by almost a third. Imagine your content is shared on social networks.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

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Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. ” (Source: Search Engine Optimization Journal ). Use checkusernames.com to test personal brand monikers that will work for your social media handles and domain.

Social Media 28

Social Media Social Marketing Tips Media 28

Buzz Marketing for Technology

FEBRUARY 1, 2012

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

Lead Scoring 100

Lead Scoring Lead Ranking Social Media Press 100

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. Margaret was also recognized as one of the top 10 CMO’s to follow on Twitter by Forbes and top 5 most influential CMOS on social media, again by Forbes. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Content Standard

JANUARY 5, 2016

Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. The social media heavyweight now averages 8 billion daily video views from 500 million users, USA Today noted. Mobile Becomes Video Driver. Widespread mobile use is spurring the increase in video views.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Biznology

OCTOBER 9, 2013

If you start digging down the results, you’ll find something even more interesting: advice apparently as conflicting as: “Focusing on adoption as a success metric will likely lead to failure because it engenders resistance” (Deloitte, “Social Software for Business Performance,” 2011).

Practices 80

Practices Wikipedia Business Best Practices 80

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. million by the end of 2011.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Biznology

JANUARY 21, 2013

In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. Critics of Google Authorship argue that Authorship is simply a means for Google to strong-arm people into using its social networking site, Google+. The Downsides.

SEO 80

SEO Google SERP CTR 80

Biznology

MARCH 5, 2012

In a previous post, I mentioned this quote by David Allen ( Getting Things Done ) from an interview to the Harvard Business Review magazine (May 2011 issue): Peter Drucker said that the toughest job for knowledge workers is defining the work. Keep reading, and find out why. A century ago, 80% of the world made and moved things.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Hubspot

JANUARY 20, 2012

Sure, 90 million may seem like nothing compared to Facebook's giant 800 million user base , but considering the new social network has only been around a mere 7 months, the growth isn't easily ignored. Especially still if you weigh in the fact that it's not really about the individual power of Google+ as a social network.

Google 28

Google Social Networks Opt-in Network Marketing 28

Webbiquity

FEBRUARY 2, 2011

How can you optimize your content for search? 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Web Presence Optimization (WPO) Guides and Insights. The New Breed of B2B Buyer by Chaotic Flow. How to cure your SEO blindness by iMedia Connection.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. What I liked best was the tips on tools you can use and where to find additional resources. SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. United States License.

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Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring. Doing so will help everyone understand the current situation and what part they play in adjusting for better results.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. (Happy Holidays! This is #1. – Jay).

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48