KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8 minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2005-2011: Clicks & views. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers.

Youtube 119

Youtube Lead Scoring Lead Ranking Ad Frequency 119

Webbiquity

MARCH 12, 2012

How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR.

PR 100

PR Blogger Tips Best Practices 100

readwrite

FEBRUARY 1, 2012

You’ve heard it before: Marketers are trying to figure out how to best reach their target audience. “Marketers across the globe, and beyond early adopters, have embraced Facebook as a mainstream media platform,” says Nanigans CEO Ric Calvillo. In 2011, it served over 175 billion Facebook ad impressions.

Spending 40

Spending Facebook Ads Marketing Management 40

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Adobe Experience Cloud Blog

DECEMBER 22, 2010

Sellers beware: it’s a buyer’s market out there. The web and social networks have radically altered buying behavior, putting prospects and customers even more in the driver’s seat by enabling them to actively search and collect information before making their buying decisions. Lead and Manage With Data-Driven Decisions.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

OCTOBER 9, 2013

Facebook has more than 1 Billion network users. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

MLT Creative

APRIL 29, 2011

Here's what's on tap for marketing industry events for March. Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. and mobile applications. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on.

Optimization 100

Optimization Banner Ads SEO Banners 100

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. In fact, the image we used above is a memejacking just for marketers. What Is a Meme? Success Kid.

Social Networks 76

Social Networks Viral Marketing Buzz Classified Ads 76

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Hubspot

AUGUST 1, 2011

With over 750 million users, Facebook is now recognized as the most popular social network, and more and more businesses are harnessing its awesome power to achieve their marketing goals. Optimize your Facebook presence for maximum results. Optimize your Facebook presence for maximum results. Generate leads.

Facebook 28

Facebook Business Social Networks User-Generated Content 28

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. In 4 Steps To Mobile Success , I outlined these actions: Create a mobile-optimized website.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. Earlier this year I asked if there’s a leadership gap in B2B Marketing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Buzz Marketing for Technology

FEBRUARY 1, 2012

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

Lead Scoring 100

Lead Scoring Lead Ranking Social Media Press 100

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. The overview page alone contains some great insights from a survey of some of the t op search engine optimization experts today.

SEO 28

SEO Correlation Domain Keywords 28

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. It’s something any small business marketer can learn from. Source: Marketing Profs ). Source: Social Fresh ). Is it for market research?

Social Media 28

Social Media Social Marketing Tips Media 28

Biznology

JANUARY 21, 2013

Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. Image via CrunchBase. The Downsides. I like to think of G+ as a mix between Facebook and LinkedIn.

SEO 80

SEO Google SERP CTR 80

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Biznology

OCTOBER 9, 2013

If you start digging down the results, you’ll find something even more interesting: advice apparently as conflicting as: “Focusing on adoption as a success metric will likely lead to failure because it engenders resistance” (Deloitte, “Social Software for Business Performance,” 2011).

Practices 80

Practices Wikipedia Business Best Practices 80

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. market will more than double in size, reaching $2.5

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Biznology

MARCH 5, 2012

In a previous post, I mentioned this quote by David Allen ( Getting Things Done ) from an interview to the Harvard Business Review magazine (May 2011 issue): Peter Drucker said that the toughest job for knowledge workers is defining the work. Keep reading, and find out why. A century ago, 80% of the world made and moved things.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

To invigorate your sales efforts, try these 7 ways to kick-start your sales team: Align with marketing – Get your sales department on the same page with marketing when defining what your company’s ideal leads look like. Doing so will help everyone understand the current situation and what part they play in adjusting for better results.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Hubspot

JANUARY 20, 2012

Sure, 90 million may seem like nothing compared to Facebook's giant 800 million user base , but considering the new social network has only been around a mere 7 months, the growth isn't easily ignored. Google will have to do more than just drive registrations if they want to collect the valuable social data they're after.

Google 28

Google Social Networks Opt-in Network Marketing 28

Webbiquity

FEBRUARY 2, 2011

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. How can you optimize your content for search? Content Marketing Strategy and Tactics. Content Marketing Strategy and Tactics.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

FEBRUARY 25, 2016

Perhaps that’s why brands are agog over social commerce. For those unaware, it is the concept of utilizing social networks to increase sales transactions. Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. A Diamond In The Rough.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

SnapApp

MARCH 20, 2012

Given that Google is far and away the largest search engine on the web and participation in the social network is growing, it's time for brands with Google+ pages to make sure their posts are optimized to get the maximum number of views possible. Optimize your Google+ profile. Optimize social snippets.

Google 48

Google SEO Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

Hubspot

SEPTEMBER 23, 2011

And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and social media. Subscribers are also increasingly using social networks on their phones. indicated they used a social network on their mobile phone, up from 24.7%

Twitter 28

Twitter Social Networks Mobile Marketing Inbound Marketing 28

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. (Happy Holidays! This is #1. – Jay).

Google 152

Google Lead Scoring Lead Ranking PageRank 152