Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Facebook leads social platforms in volume, but Instagram leads in growth. Sprout Social analyzed more than 2.9 A look back at holiday 2017. About the data. More than 2.9

Twitter 109

Twitter Facebook Buzz Press 109

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JUNE 24, 2010

By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing. Summit Augmented Reality For B2B Marketing in 2011? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Need to Drive Leads?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. After being picked up by local media and sports commentators, fans raved about the new jersey. They asked fans to vote on a phrase to be printed on the shirt that would evoke how the fans feel about their beloved team.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Today the name recognition is 90%.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook? ” white paper.

Social Media 140

Social Media ROI Media Correlation 140

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JULY 21, 2010

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Give your network a boost with PeopleMaps The answer is in PeopleMaps. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 10, 2013

Author: Maggie Jones Last week, Facebook introduced a big update: A hugely expanded, highly customizable search function. When Facebook first announced Graph Search, they said that it would become their “third pillar,” matching Facebook’s Timeline and News Feed in relevance and utility. Refine Audience Searches.

Tagging 48

Tagging Thought Leadership Social Media Network Marketing 48

Marketing Insider Group

DECEMBER 14, 2010

All despite the fact that I did no keyword research. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" That post is still one of my most popular.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Sprout Social

JUNE 27, 2016

Research Hashtags. For instance, in 2011 Entenmann’s Tweeted “Who’s #notguilty about eating all the tasty treats they want?!” — Entenmann's (@Entenmanns) July 5, 2011. The lesson here is to always research hashtags before using them. We are sincerely sorry. Know When Not to Reply.

Social Media 64

Social Media Media Paid Search Agency Ideal Customer Profiles 64

Marketing Insider Group

MARCH 12, 2014

Many people have conducted research and written about this topic, especially if you’ve read the work of Thomas Friedman. In 2011 the first wave of Baby Boomers turned 65 and 10,000 will retire a day for the next 19 years. And when Facebook allowed videos to be launched from their site, the number doubled overnight.

Work Management 100

Work Management Demographics Loyalty Youtube 100

Marketing Insider Group

MAY 18, 2010

B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

JANUARY 13, 2011

John runs Inbound Zombie , a social media strategy firm, where he helps small businesses and nonprofits develop their social media strategy, specifically focusing on Facebook. Facebook Fan Page Strategy - the dos and don’ts, How to grow your Facebook Fan Page and most importantly why you should! Jumping in Head First.

Facebook 28

Facebook Landing Pages Webinar Metrics RSS 28

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Setup what your goals are for each platform (create connections, increase brand awareness, etc.) and measure it religiously. United States License. United States License. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

JUNE 3, 2010

Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" This website is my attempt to extend those efforts.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" This website is my attempt to extend those efforts.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). I saw your good blog while researching yahoo. Does it mean we should all offer free stuff without registration on our websites? .:

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Do we need to create rules or procedures for using it?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Marketing Insider Group

JUNE 18, 2010

When prospects are ready to buy, they will use keyword search to research products and solutions. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" You want to be found when they do.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

JANUARY 4, 2011

Tags: Google SearchEngineWatch.com Yahoo Blogs Comment E-mail to a friend Print Contact Mark Contact ClickZ Editors Subscribe: Newsletters RSS Share: ShareThis COMMENTS Commenting policy 0 Reactions ABOUT THE AUTHOR Mark Jackson is the president and CEO of Vizion Interactive, Inc.,

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). In fact, both Google and Facebook have been better positioned as marketing technology power players than LinkedIn — but Microsoft’s acqusition of the company changes that.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

SnapApp

MARCH 20, 2012

AJ Kohn recently released a comprehensive guide Google+ SEO based on his own research with search terms. Research from Ian Lurie shows that Google+ profiles with no posts within the last 72 hours don't show up in the 'Related People/Pages' section of Google's search results. Try to use relevant keywords here, too. Create great content.

Google 48

Google SEO Lead Scoring Lead Ranking 48

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. What 2011 Indicated. Facebook's Timeline Calls for More Content. The new Facebook is here and brings with it features that call for some changes in Facebook marketing.

Content 28

Content Tagging Hubspot Public Relations 28

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

JANUARY 4, 2011

Provide “share this” buttons to Facebook and Twitter as a minimum 22. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Marketing Insider Group

OCTOBER 14, 2010

This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords. Augmented Reality For B2B Marketing in 2011?"

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Hubspot

OCTOBER 16, 2013

In 2011, the social medium''s traffic grew 40x in six months. Pew Research shows a 286% increase in Pinterest use between 2011-12. According to ShareThis , this year, Pinterest is closing in on email as the third-most popular way to share behind Facebook and Twitter. 3) Pinterest. Takeaway: Know your channels.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Marketing Insider Group

MAY 12, 2010

If you need to create content – research the top trending keywords, article titles, and customer pain points. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Step 4: Identify or create valuable content and offers. This is the trickiest part.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100