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Facebook vs. YouTube: Which is Better for Live Video?

Adobe Experience Cloud Blog

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Facebook has ad breaks currently in beta testing for select users.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

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Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Facebook advertising will continue to improve — and get more expensive. Among the main points made in the report along with some of my feedback: 1. Metrics will mature. Hard’ ROI will remain elusive.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

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Social Subscribe – Why Facebook Likes Do Matter

Convince & Convert

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

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Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. LinkedIn is nine-to-five and Facebook is after-hours.

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Best SnapApps of 2011

SnapApp

2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz.