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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Google has attacked this trick head-on with the launch of the Panda algorithm. Google recognizes poorly written or duplicated content and penalizes accordingly. Exact match domains.

Tactics 189
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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120
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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 137
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Why Flash-Powered Mobile Sites are Bad for SEO

seo.co

Mobile devices such as iPhones, iPads and Android phones don’t support the Flash video framework, so Google ranks mobile sites with heavy Flash content lower than sites using Flash alternatives, such as HTML5 and its graphical Canvas library. Getting Higher Google Rankings With Better Mobile Websites.

SEO 98
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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. Everyone else should be kept in the domain of the broader marketing team. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. Good riddance.

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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

By looking at the Archive.org view of Nerwallet's pages over time, we can see that Tim stuck to his plan, producing up to 500 pieces of content per month between 2011-2012, and then ramping up his volume and peaking at as many as a few thousand new pieces of content per month in 2014 and 2015.

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What You Can Count on in This Crazy Marketing World

Content Standard

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Sadly, Google+ quickly became known as the social channel used by Googlers … only. Bots and domain spoofing are driving up digital ad fraud. ” So what are we paying for exactly?