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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Google has attacked this trick head-on with the launch of the Panda algorithm. Google recognizes poorly written or duplicated content and penalizes accordingly. Exact match domains.

Tactics 189
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Why Flash-Powered Mobile Sites are Bad for SEO

seo.co

As the number of people accessing the Internet from mobile devices continues to increase, finding an alternative to Flash animation and video is essential for every website administrator. Getting Higher Google Rankings With Better Mobile Websites. The Benefits of Using HTML5 Instead of Flash.

SEO 98
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What You Can Count on in This Crazy Marketing World

Content Standard

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Sadly, Google+ quickly became known as the social channel used by Googlers … only. Programmatic advertising is the latest tactic showing signs of flail. ” So what are we paying for exactly?

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Optimizing Your Site for Voice Search: A Detailed Guide

Mailmunch

The modern generation is increasingly using voice commands, especially coupled with the increased use of mobile devices. The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011). Voice search option in the search bar.

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An Introduction to Black Hat SEO

Hubspot

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

SEO 77
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The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. Remember, this isn’t just about selling advertising to reach consumers during the purchase process.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. It’s accessible online, from both desktop computers and mobile devices, and plans are available, increasing in quantity of storage with higher monthly fees. Google Drive and Netflix are more clear-cut examples of SaaS companies.