Martech

MARCH 23, 2023

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. Underlying data about customers and prospects is table stakes for personalizing marketing. Why it matters.

Marketing Automation Services 122

Marketing Automation Services Marketing AI Marketing Automation Automation 122

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write.

Marketing Management 112

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 112

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Only B2B

NOVEMBER 30, 2020

This is a conventional method of seeking the customers or say potential leads by randomly shooting the content. Enhance conversions rates Establishes strong relationships between your customers and business. Bill realized that SAP is losing customer engagement and yes! HubSpot is the major player in tackling content marketing.

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. I have no idea if it was parody or real. I feel for the speaker.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Hubspot

DECEMBER 27, 2010

What better way to start of 2011 than with some new tools or ideas to help you execute on inbound marketing? Here at HubSpot, we decided to bring a little levity and cheer to our community and customers by giving them a chance to win some great inbound marketing prizes as we count down to 2011! Connect with HubSpot :

Hubspot 28

Hubspot Inbound Marketing Marketing & Strategy Act-On 28

Zoominfo

OCTOBER 31, 2018

Better yet, they’re seen as authority figures in the eyes of your customers. Now, more than ever, B2B customers don’t want to feel as if they are being sold to. Increase sales and customer retention. Ultimately, influencer marketing doesn’t just generate more customers, but more loyal customers. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Gail Nelson. gail_nelson. Gini Dietrich.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Confessions of a B2B Marketer

MARCH 15, 2023

Go manual for the first 100 customers… What is your slippery slope from discovery to value creation to value capture? February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable It’s 10:20 am on the 8th of September in 2011, Bryan Helmig sends Wade Foster a text with a business idea. ? hit 200k MRR?

API 52

API Startups Domain Outreach 52

Hubspot

FEBRUARY 18, 2020

Snapchat didn't exist until 2011. Customer acquisition costs were low because we had new distribution platforms with hundreds of millions of users and only the early adopters within the marketing community trying to reach them. Today, businesses win and lose because of their customer experience. Instagram was launched in 2010.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Win with B2B customers by delivering differential value. Keith Pigues.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

Customer Experience Matrix

JULY 31, 2012

I put this at $325 million for 2011, a 50% increase from 2010. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Martech

JANUARY 3, 2022

Marketing operations provides a 15% to 25% improvement in marketing effectiveness, as measured by ROI and customer engagement, according to McKinsey. The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Hubspot

DECEMBER 11, 2020

After all, these are the areas of your company that prospects and customers might see most. At HubSpot, we encourage companies to nurture leads rather than using unethical or desperate marketing tactics to trick them into signing up for something. Our natural lead nurturing approach can be seen right on our blog. Image Source.

Ethics 100

Ethics Design Guidelines Amazon 100

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Showcase reviews: HubSpot, SnapApp. Showcase reviews: Online Marketing Institute. 3) Bubbl.us. Google Review Count: 57,800. Showcase reviews: Online Marketing Institute, Siasat. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

DECEMBER 31, 2010

So the question is, what will be done in the 2011 to top these? Here at HubSpot , we expect the following trends to take hold or continue changing the way marketing is done. The importance of mobile in your marketing campaigns will only continue to grow in 2011 as adoption continues to rise. Take HubSpot for a Stroll.

Planning 28

Planning Best Practices Hubspot Inbound Marketing 28

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Des Cahill is head Customer Experience (CX) evangelist at Oracle. Tamara McCleary (Thulium).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Hubspot

DECEMBER 30, 2011

So here’s a look back into 2011 to see which brands did a great job making over their image, and those who did not (and possibly won’t live to see the end of 2012 because of it). The Best Brand Makeovers of 2011. This year, they showed the world what having a well known, customer-focused brand can actually mean.

Branding 28

Branding Brand Identity Best Practices Pricing 28

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. We used the inbound marketing calculator to work backwards and figure out what we needed to do to hit our revenue goals for 2011. Here’s some background.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

Hubspot

JANUARY 7, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective tactic to increase relevancy is triggered emails. At HubSpot , we use our marketing software's Lead Nurturing emails to keep in touch with prospects. Connect with HubSpot : The size of each sphere represents its level of usage.

Tactics 28

Tactics Email Marketing Effectiveness Planning 28

Hubspot

JANUARY 4, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the #1 challenge to email marketing effectiveness is targeting your prospects and customers with highly relevant content. In my next post on email marketing, I will be talking about the most effective email marketing objectives for 2011.

Email Marketing 28

Email Marketing Inbound Marketing Landing Pages Case Study 28

Hubspot

DECEMBER 7, 2010

2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? Mike Volpe , HubSpot’s VP of Marketing, bestselling author David Meerman Scott and Matt Nichols , Director of Marketing at Pandora.

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

Hubspot

AUGUST 1, 2011

It can help you: Get found by potential customers. Connect and engage with current customers. But like we just said, jumping into any new experiences is tough, which is why we're breaking it down for you in our new, step-by-step guide for getting underway with Facebook for business, specifically written for those getting going in 2011.

Facebook 28

Facebook Business Social Networks User-Generated Content 28

Hubspot

JULY 5, 2011

The fact is, when used effectively, Twitter can have a number of business benefits , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads! Learn how to start using Twitter in 2011 to achieve your business goals.

Twitter 28

Twitter Business Ideal Customer Profiles PR 28

Hubspot

AUGUST 10, 2011

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. Connect with HubSpot : Your Thoughts?

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

B2B Marketing Summit Shows Old Problems Persist This entry was posted on Thursday, March 24th, 2011 at 9:00 am and is filed under Lead generation , Marketing Automation , Marketing Budget , Marketing Management. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

MAY 10, 2017

Plus, the product's scarcity meant nobody -- ourselves included here at HubSpot -- could stop talking about the Spectacles. By September 2011 , Google+ was open to all Google account holders, and 400 million people signed up within its first year. 2) Google. million and then 2.4 million units of production per month. 4) Starbucks.

Demand 93

Demand Branding Brand Identity Social Networks 93

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Mailmunch

MARCH 29, 2021

It’s a quick, scalable, cost-effective, and flexible way to: Reach and retain customers. Incentivize customer loyalty. Maintain and nurture customer relationships. You’ll want a complete suite of tools with bulk email options, automations, and customer-responsive capabilities. Create personalized messages.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59