Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Why Long Form Content Works. Long form content works for many reasons.

Planning 268

Planning Content Work Management Paid Search Agency 268

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Now it’s Easier to Boil the Yak.”

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Will Content Strategy Save Marketing? And if Content Marketing is the answer. Have The Right Content. Help Your Buyers.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Customer Experience Matrix

FEBRUARY 5, 2012

Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. Moving the information into marketing automation required time-consuming file extractions and imports. Again, it’s more widely available than you might think.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Only B2B

NOVEMBER 30, 2020

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. Well Crafted Blogs Content Marketing Paid search marketing Email marketing.

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Content isn’t enough.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Great content will continue to evolve as the tool of choice for ISRs.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Marketers would be wise to create content that appeals to Asian and other markets in emerging nations.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations.   Branding, reflected through strategy and content, will become representative of the experience buyers can expect. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

DivvyHQ

JUNE 18, 2020

Since its debut on Jeopardy in 2011, Watson has been incorporated into a variety of commercial applications, including content analytics. Let's take a closer look at how it is helping marketers save time finding information, identify insights and new opportunities, and improve their content marketing efforts.

Analytics 55

Analytics Analysis Content Content Marketing 55

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Hubspot

APRIL 21, 2020

In the marketing world, the infamous free content debate seems to be everlasting. "If If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". Benefits of Educating Prospects with Free Content. Free content builds trust.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

ANNUITAS

AUGUST 7, 2014

Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? It could be a few reasons, but most of all, it has to do with relevance of the content. But how can marketers ensure their content is consumed? What does it take to have a “home run piece” as Doug Kessler calls it?

Relevance 100

Relevance Content Buyer Personas Trade Show 100

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Creating quality content. Content has become the cornerstone of B2B marketing. It’s been reported that 91% of B2B marketers use content marketing. Content marketing is about quality, not quantity.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    In addition, I love the numerous amount of content available by some really great writers that shape your thinking or spur further thoughts.  Image via Wikipedia.   And thank you Mr. . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. Old content used to (and still in some cases) receive no love from site owners. This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

markempa

DECEMBER 29, 2011

In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “ It’s a continuous loop that makes the database and the lead-generation process better and better.”.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. The only information he could find was about the company’s products.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. This information can determine how you approach a sale and what content you share with them. Direct conversions 2.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an informative and prolific Twitterer, and active in Twin Cities social media. Amber Buhl. Director of Sales for @ klout. Entertainment Network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Adobe Experience Cloud Blog

JUNE 8, 2018

On November 2, 2011, Syms Corp., Syms’ obsession with educating his clients was, in fact, a form of content marketing. Don’t just sell the consumers—educate, inform, and even entertain them with stories and tales and details about clothes. But Girish knew about content, too, and he knew about marketing.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

B2B Marketing Directions

MARCH 31, 2024

In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. Kahneman and Tversky challenged the long-standing notion that people make economic decisions on a purely rational basis.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Webcast Curation Content 120

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Type of content: Blogs. Type of content: . Email content .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The Aherfs blog is colorful, quirky, and full of marketing information.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. It’s easy to find information, and we expect this information to be accessible and meaningful.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 243

Social Media Media Word of Mouth Analysis 243

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women. Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011).

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110