The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits. The moral of the story?

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. This flood of leads overwhelmed sales and distracted from the selling part of their jobs.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Hunters will go after new business while farmers will cultivate the customer base. What will change is that only those metrics that are used to make business decisions will be tracked. Lead scoring and lead nurturing will move from art to science.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. In fact, CPG industry leaders have upped the ante on innovation, anticipating changes to maintain their lead. Your marketing team should take the lead in communicating that openness. That number will only rise as they turn online to do business. totaled $58.6

Marketing AI 549

Marketing AI Stats Planning Case Studies 549

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

markempa

SEPTEMBER 16, 2011

At our next B2B Lead Roundtable webinar, I will once again be joined by an outstanding in-the-trenches marketer, Pamela Markey, MECLABS Director of Marketing & Brand Strategy. Generate timely feedback from sales on every lead you give them – and why that’s absolutely critical to success. Missed the first webinar?

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

Customer Experience Matrix

FEBRUARY 10, 2017

Lead Genius is a good example. The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Lead Genius does this too.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because there are so darn many of them. They account for around 95% of the businesses in the US. (I'm stalling here because I really hate doing this.)

SMB 80

SMB Marketing Budget Internet Marketing Google 80

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. B2B Lead Generation without Lead Nurturing is Doomed to Fail.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.  Trend 7: 2011 will be The Year of the Buyer.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Customer Experience Matrix

FEBRUARY 5, 2012

Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. Lead Scoring: remember that old Sesame Street song, “One of these things is not like the others”?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

ClickZ

JULY 3, 2019

Business ecosystems are nothing new. Moore pioneered the idea of a business ecosystem in the Harvard Business Review. Looking around today, you’ll see that business ecosystems exist all around us and come in a variety of shapes and sizes. What does today’s ABM business ecosystem look like? Back in 1993, James F.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Jennifer Aaker.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Martech

MARCH 23, 2023

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. Campaigns and lead management. Business email address Subscribe Processing. Why it matters. In your inbox.

Marketing Automation Services 113

Marketing Automation Services Marketing AI Marketing Automation Automation 113

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. With the sheer variety of marketing technologies available, you might experience difficulty when deciding which ones are the best for your business, budget, and overall requirements. Creating quality content.

Marketing AI 268

Marketing AI Work Management Marketing Management Marketing Automation Services 268

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Tomorrow People

JANUARY 5, 2012

Want to outflank your competition, generate leads and sales and grow your online reputation? Inbound marketing is what we do to grow businesses - giving you more leads and customers in less time and at less cost. Attract and retain new business - and stand out from your competitors. Watch the video:

Business 120

Business Inbound Marketing Communities Cost 120

Kapost

MAY 24, 2016

Over time, many marketers will see a dip in their lead nurturing programs. The first step to improving your lead nurturing program is to understand that this natural cleansing process is healthy for your business. When it comes to lead nurturing, you’ll want to take an approach that works for your unique audience.

Lead Nurturing 80

Lead Nurturing Leads Lead Marketing Qualified Leads 80

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Out: gated content.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Lead forms Lead forms are still crucial. Brand association.

Efficiency 84

Efficiency Marketing Automation Services Lead Ranking Brand Identity 84

Televerde

JANUARY 14, 2020

The latter operates a business model that delivers sales and marketing solutions to top businesses like SAP, Adobe-Marketo and Pulse Secure with a talent pool that consists largely of women hired, trained and compensated inside two U.S. What’s also changed is people’s perception of business. Business as a Force for Good.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. The quality of leads being generated nowadays is abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

ViewPoint

AUGUST 8, 2011

Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies. These marketing organizations must rely on performance metrics such as Number of Marketing Qualified Leads, Percent of Leads Converting to Opportunities, and Number of Opportunities.

Lead Generation 120

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 120

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Marketing Insider Group

NOVEMBER 10, 2020

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. The latter requires proficiency in Business Intelligence (BI), data, and analytics. Fred, what are your thoughts on this?

Planning 315

Planning Analytics Enterprise Management Work Management 315

Marketing Insider Group

OCTOBER 18, 2012

What is the value of a social business? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. We are rapidly moving beyond the question of why we need to become a social business to how to become a social business. How do we become one?

Business 100

Business Lead Ranking Work Management Marketing Management 100

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. WordPress is my foundational platform for storytelling. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

AUGUST 29, 2023

before starting her own business. He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.” Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 99

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 99

Oktopost

MAY 11, 2022

Because let’s face it, we need to run a business around it. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world.

CPO 147

CPO B2B Thought Leadership Transparency Brand Identity 147