MLT Creative

JANUARY 12, 2011

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. Is Twitter's Sun Setting or Rising for B-to-B Marketers? Follow me on Twitter.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

MLT Creative

MARCH 1, 2012

We post content each day on multiple platforms, and track any leads from people who visit our site as a result. The winners for 2011 have just been announced, so I encourage you to check them out as shining examples for best practices. Our customers and yours don’t need more sales messaging from us.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. I follow each of them for different reasons, and all of them have helped me grow my mind and my business for the past two years. Great questions often lead to great ideas. Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched. Hint: you have to do both).

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Lead Nurturing Specialist. In terms of both department size and budget, Marketing is on the rise.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Paul Gillin

FEBRUARY 22, 2011

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. Some of the topics we can address include: Building the Business Case for B2B Social Marketing.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Webbiquity

JANUARY 3, 2012

The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. social media ROI, lead quality, content marketing) will remain priorities in 2012. ” Why lead generation and branding aren’t mutually exclusive by iMedia Connection.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. Email Marketing: Improve deliverability by deleting subscribers? “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Why not use it? Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

To attract buyers, the interactive white papers deliver a more personalized analysis and relevant content, generating more leads than traditional white papers. HOWEVER, because of information overload driven marketing fatigue, ZDE and others report that white paper downloads and frequency of use are DOWN year over year.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). In both these scenarios, emails emerge as the most popular lead nurturing channel. It’s inspired a movie.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Frugalnomics, borne of the economic downturn, represents a fundamental shift in the way businesses make buying decisions, resulting in a scrutinizing of each investment to deliver quantified bottom-line accountability.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Hubspot

OCTOBER 18, 2011

Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. It is entirely possible for your marketing not to suck. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28