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What’s the Scoop? June 10, 2022

Zoominfo

It’s a bird, it’s a plane … Walmart announced plans to expand its drone delivery services to six new states, competing with the likes of Amazon and FedEx. After reporting its first quarterly loss in seven years, Amazon acknowledged that it overbuilt in response to increased pandemic demand. Ford has reached a $19.2

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Entertainment Network.

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An Introduction to Vertical Social Networks

Buffer

These platforms provide an alternative to “horizontal” networks like Twitter or Instagram, which bring together people with diverse interests into one platform – advocating specialization and specific knowledge. We’d love to hear about your experience on Twitter @buffer.

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Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

Optinmonster

You can do this by showing a countdown timer or even with messaging about when deals end, like in this FOMO marketing example on Amazon: Or by offering different discount levels on different days, like the Chemical Guys: Or by creating a countdown popup like this one: Read How to Create Urgency in Marketing for more help implementing this tactic.

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

Clients could also use other databases including SQL Server, Amazon Redshift (also columnar), or MongoDB, although BlueVenn says nearly all its clients use the BlueVenn engine for its combination of high speed and low cost. This is made possible by a columnar database engine that is extremely fast at finding records with shared data elements.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. It would be great to see some new faces at those virtual roundtables, or on LinkedIn or Twitter. ZB of data worldwide.

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6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

According to its Amazon description, Pink presents seemingly counter-intuitive findings, such as the fact that sometimes introverts make better sellers than extraverts. Even though this book came out in 2011, its main principles still hold true today. Pink is an interesting look as to what actually makes the sale. Current Cost: $4.49