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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront.

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5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

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Content Marketing Showdown: Google vs. Facebook

Contently

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Its marketing reflects this. WINNER: Google. Entertainment.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Convert PowerPoint presentations to Flash, or into YouTube videos? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Stephen Oddo launched the tour company Walks in 2010. The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. View this post on Instagram.

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Why Digital Media is Killing TV Advertising

Hubspot

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

(Although he definitely would’ve been a YouTube star.). But with video, the metrics are crude; every platform has a different definition for how much time counts as a view. When Moat was founded in 2010, viewability was just starting to become a big issue. With a blog post, you know what to look for: readers. Get a clue.