Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. But what is a substitute for the old-good (yet no longer effective) marketing tactics?

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

markempa

APRIL 3, 2005

» Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Show Agenda Why are landing pages such a hot topic? Other landing page resources?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

JUNE 7, 2005

« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to.

B2B Thought Leadership 80

B2B Thought Leadership Thought Leadership Press Conference 80

Unbounce

JUNE 23, 2020

The Value You Care About Isn’t Landing Pages, It’s Conversions. Which begs the question: what’s the value of a landing page platform, really? It should make it super easy to create pages that look like they were built by a time-traveling Michelangelo. It’s fair for everybody.

Pricing 120

Pricing Price Traffic Budget Programs 120

markempa

JUNE 7, 2005

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. Most landing pages dont do that!" Ten times more people call now.

Landing Pages 120

Landing Pages Lead Generation Lead Ranking Lead Scoring 120

Martech

MARCH 25, 2024

I spent an insane amount of time reassuring retailers that the sky was not falling and the email world wasn’t about to end just because their messages landed in the Promotions tab. An opt-down on your unsubscribe page lists options for changing frequency or switching to different topics or merchandise categories. That’s it.

Burn Rate 90

Burn Rate Opt-out Opt-in Ad Frequency 90

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Page 3 shows the use of text over a background that uses a digital image. Download Link URL: [link] Web Landing Page: [link] 4th Place : ?

Paper 40

Paper Best Practices RSS Landing Pages 40

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". A brief history of update counts.

Google 69

Google Verticals Click Rate Eye-Tracking 69

ClearVoice

MARCH 9, 2023

Let’s also return to 2010. Creating business pages on social media networks. Ensuring your website contains landing pages and strong CTAs. ” let’s review the above. The audience’s needs come first. However, the audience needs continually change. So your strategy should, as well.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Digilant

OCTOBER 4, 2023

RTB allowed for the first big wave of programmatic advertising, and the process is as follows: A visitor lands on a page, and the publisher sends a bid request to the ad exchange. The high bidders’ creative is served, and the page is rendered. However, programmatic digital advertising has grown much beyond the 2010-era.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Customer Experience Matrix

JANUARY 5, 2011

These methods all yield similar figures -- around a $200 million in revenue for 2010. That said, here's an excerpt from the report: Revenues for B2B marketing automation systems (excluding related services) were $200 million in 2010, according to Raab Associates estimates. Mid-size business ($20 million to $500 million revenue).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Convert

JULY 28, 2021

Back then, SEO was mostly about identifying those keywords, ensuring their high density on the page, and then building backlinks (with those keywords in the link text). Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Well, those days are gone.

SEO 145

SEO SERP Trends Keywords 145

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. A landing page to collect email addresses. They informed their targets of the launch and asked them to sign up on Harry’s landing page to get incentives. They had a help page to guide participants.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. 2010 Lead Generation Optimization. Here are five of the key success factors they found. Measure Campaign ROI. Optimize Data Quality and Quantity.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Studies 48

markempa

SEPTEMBER 20, 2016

By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. Are you trying to drive traffic to a landing page or do you need to develop opportunities for a business development or sales call?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Writing on the Web

JUNE 17, 2010

Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. Now secretly, I adore messing with web pages ever since I learned a few <tags> But that’s when everything goes right. Next Thursday, June 24, 2010 at 4 p.m.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! There are 2 Main Types of Search Results.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. The book is shortish at 191 pages and uses the principles he recommends.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. More than 80% of buyers skim the entire search engine page before clicking and 33% of buyers click on paid search ads.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

B2B Marketing Insights - WE

MAY 17, 2022

According to Search Engine Land, Google has included site speed as a ranking factor since 2010 , so there isn’t anything new. So why do so many sites ignore page speed? This article will break down some of the technical SEO jargon around page speed to help you better understand what is what. Page Weight / Page Size.

SEO 52

SEO Marketing Websites Lead Ranking Lead Scoring 52

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Set-up is quite simple: users associate content with Hushly widget, which they embed in a landing page. hushly lead identification marketing automation privacy prospect databases'

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

KoMarketing Associates

FEBRUARY 21, 2012

By : Lee LeFever with CommonCraft & Search Engine Land. Year : 2010. Tips for Getting your Website Pages Indexed Faster. Attributes of On-Page Site Optimization. Basic Steps for Off-Page Site Optimization. How to Confirm Your Pages Are Indexed with Google. Year : 2010. Length : 3 Minutes.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? First thing I tried to do was create a registration page using my Wordpress site on this blog. In the past, I used Dreamweaver to create web pages, but it gets complicated coding in HTML, and adding graphics is time-consuming. It looked crappy.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Customer Experience Matrix

APRIL 26, 2011

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). See my List of Demand Generation Vendors for other options.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Outgrow

JANUARY 22, 2020

He released an Amazon best seller ‘Make Money Online’ in the year 2010 and by the next year he had joined MOBE. Today, she’s heavily into PPC, both via landing pages and direct to merchants. Kirsty also does Bing and Yahoo PPC to landing pages. His goal was to make $3000 a month on two hours a day.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Michael Brenner Aug 24 2010 Thanks Jessica, obviously still checking in.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Litmus

OCTOBER 26, 2018

Traditionally, this email would ask recipients to click through to a landing page form where they’d submit their review. Probably the clearest case where brands are pulling landing page content forward into an email, add-to-cart functionality lets subscribers make their selections before clicking through to make their payment.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Mani Iyer 's Marketing Action for 2010. Receive FREE private beta test access to Kwanzoo's viral marketing service in Feb 2010, and.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

AUGUST 3, 2010

Next, the article suggests you use social profiles to link back to your company site or campaign landing pages. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

The Effective Marketer

JUNE 23, 2009

Class: Calls to Action and Landing Page Best Practices (CV101) Professor: Jeanne Hopkins, MECLABS, Marketing Experiments If you are not familiar with MarketingExperiments, than you should immediately bookmark their website: www.marketingexperiments.com. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100