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How Online Sales Can Help You Grow in Hard Times

Hubspot

Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. The Case for Taking Your Business (& Sales Transactions) Online. But at HubSpot, we truly believe that anyone can sell online. I know that shift can feel daunting.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Christensen, Taddy Hall, Karen Dillon, and David S.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. The Internet Changes Loyalty Approaches (1995–2010).

Loyalty 226
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Statistics can help us see into (and plan) for the future. Last year alone, CPG online sales in the U.S. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. That number will only rise as they turn online to do business. totaled $58.6

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ClickInsights: Social Media Marketing in 2010

Ambal's Amusings

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? PR and SEO.

PR 100
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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010. You may see a theme here.