Remove user-generated
article thumbnail

How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127
article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. totaled $58.6

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

And guess what platform helps marketers run not only their “tip of the spear” campaigns but also their targeted Facebook, LinkedIn, Google Ads campaigns? But each has very different purposes for the end user. Dear Forrester, It’s not 2010. It’s absolutely not the channel or medium of choice. We do a lot more.

article thumbnail

Marketing And The Internet Of Things

Marketing Insider Group

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. Search strings are becoming longer and more like natural speech as users increasingly use digital assistants to carry out their searches. They’re no longer Googling for “cleaning services Philadelphia.”

article thumbnail

14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps.

article thumbnail

Twitter’s demise would cost marketers an important, useful channel

Martech

That problem: Twitter can draw in users, but it can’t make money off them. Worldwide it’s the 10th most popular social media site, with 217 million active users per month. of all adult users — only.4% While its number of users is far, far behind Facebook’s, so is every other social media platform. In the U.S. TikTok $46.86

Cost 112
article thumbnail

9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. What does Google consider a reliable source, good enough to rank high?

SERP 80