article thumbnail

The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

Others seek to fulfill a social mission, such as hiring people who face barriers to employment. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. The Product. Year founded: 2010, with the specific Tech Dump brand founded in 2011. The Company. The Launch.

Barriers 240
article thumbnail

Increase "Mental Availability" To Boost B2B Marketing Performance

B2B Marketing Directions

When such a need or desire arises, a potential buyer will quickly create a mental list of companies, products, or services (which I'll refer to collectively as brands ) that he or she feels are worth considering, i.e. an initial consideration set. Many B2B companies offer products or services that can address several needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

While 27% of Millennials are buying more private-label products to save money, only 13% of Gen Z does so. But while 27% of Millennials are buying more private-label products to save money, only 13% of Gen Z does so. Millennials vs. Gen Z: How are these generations different? They grew up alongside the on-demand economy.

article thumbnail

Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

Biznology

For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. E-sellers and fulfillment services , once caught up in the whirlwind of 2011 holiday spending, are now recovering with smiles. For example, 2010 generated $43.4 billion in online sales.

article thumbnail

The Marketing Potential on Amazon

Navigate the Channel

Not only do customers get products from the comfort of their own homes, but less overhead means even more dollars for marketing! Some marketers who are stuck in 2010 may still view Amazon as a platform that is made solely for e-commerce. Product Placement. Amazon Spark.

Amazon 62
article thumbnail

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5

article thumbnail

Experience 'Should Drive Home The Spirit Of Your Story'

ERDM

Article by Ernan Roman Featured on CMO.com Jacques Panis joined Shinola , the Detroit-based maker of high-end watches, bicycles and leather goods, in 2010, charged with leading the company’s product development and strategic brand direction. Consumers are calling for authenticity and a purpose behind the products they are buying.