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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Facebook may be the relative baby here, having been founded in 2004. Innovation.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? In the world of content marketing , as in current affairs, big changes were afoot. But let’s face it — it’s not 2010 anymore. They know your audience.

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Content Marketing Isn’t What It Used to Be

EveryoneSocial

I talk with a lot of marketers. What do the smartest marketers understand that the rest do not? They understand that content marketing as we’ve known it no longer works. Content marketing has been the central pillar of marketing online for the last 10+ years. So what do the smartest marketers know?

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The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. But guess what? Kudos to them.

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Content Marketing as We Know It No Longer Works

EveryoneSocial

I talk with a lot of marketers. What do the smartest marketers understand that the rest do not? They understand that content marketing as we’ve known it no longer works. Content marketing has been the central pillar of marketing online for the last 10+ years. So what do the smartest marketers know?

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

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