35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. Facebook Marketing Tips and Guides. Facebook SEO by Blind Five Year Old. ** 5 Stars.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Share this on Facebook.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Are Twitter Followers Better Than Facebook Fans?
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Successful Twitter Marketing Strategies by Social Media Optimization. Crabs.
This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social
APRIL 2, 2016
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I discuss Instagram’s move to duplicate Facebook’s algorithm, which makes it abundantly clear that the photo-sharing channel will be “pay to play” for most brands. Content marketing in the news.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you use email marketing most effectively and avoid overloading your recipients with information?
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us.
11 Myths of Social Media Marketing
MAY 24, 2010
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Since social media marketing is labor-intensive, we should offshore it.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
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Marketing Automation Trends for 2010
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Creation of buyer-centric content. Sales & marketing alignment. Chris Frank , Director of Marketing, TreeHouse Interactive. predictions.
Facebook’s Like Button adds Life to your Content
Buzz Marketing for Technology
OCTOBER 20, 2010
At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video.
The 4 C’s of B2B Marketing
Buzz Marketing for Technology
JANUARY 19, 2010
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Product. Price. Placement. Promotion. Share this on Linkedin.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. So how do you produce great content? by Ink Rebels.
The One Effective Use of Facebook for B2B Marketing
MARCH 9, 2010
You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month. It’s now the second most-visited site on the web , behind only Google. Not even close. It isn’t demographics. They buy from people.
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. 10 Cool Facebook Status Tips and Tricks by Amy-Mae Elliott [4,225]. General Marketing. Marketing Analysis.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
Every corporate marketing activity must somehow be tied to creating shareholder value and blogging is no different. Search engines give preference to websites that have fresh, relevant content. Share this on Facebook. Share and Enjoy: Tags: Blogging best practices Content Marketing Public relations corporate communications customer acquisition There better be.
10 Best Posts of 2010
Buzz Marketing for Technology
DECEMBER 29, 2010
Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Is The White Paper Dead for B2B Marketing? Fire your Director of Social Media!
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Active interacting with others, engaging in conversations, and linking to valuable content..
Neuromarketing and How Content Marketing Works
Writing on the Web
NOVEMBER 23, 2010
Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Share this on Facebook. Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain. Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. hope you enjoy it and learn something. Digg this!
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook.
Content Marketing Perfection in 29 Words on Facebook
Content Marketing Today
AUGUST 20, 2010
B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon. think it proves how brevity can be the soul of content marketing brilliance in a social media milieu. Six Reasons Why This Makes for Fabulous Content Marketing. It is short. It is unique.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. That’s why employees and subject matter experts should be on the front lines of social media rather than marketers or PR people. External social media marketing is more important than internal social media collaboration. Mobile is just a content channel.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Aspiring to the World Wide Rave theory from David Meerman Scott which says to give away your content rather than lock it up behind a registration form.
Creating Engagement in B2B Marketing
Buzz Marketing for Technology
MARCH 2, 2010
Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Share this on Facebook. A recent Cone Inc.’s Tweet This!
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Tim Garrigan recommends providing site search capability that gives visitors multiple ways to find content and using labels in your navigation that are clear to visitors (and not based on internal lingo) among other tips for optimizing the user experience on your site. Things That Websites Need in 2010! by B2C Marketing Insider. Share this on Facebook. No clipart here.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. This would be all rather depressing if it were still 2010, the year Evans launched his blog, but in recent years several major social platforms have risen to solve this distribution problem. Content Marketing Social Media
5 Ways for B2B Companies to Engage on Facebook
Social Media B2B
SEPTEMBER 9, 2010
If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content. Be careful with Facebook promotions, however.
Building Your Content Brand In The Content Marketing Arms Race
MAY 9, 2010
We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. Soon, every vendor in just about every market will be offering eBooks, white papers, videos and hard-covers. Same for content marketing.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
What advice do marketers have when it comes to producing, promoting, and following up on webinars? Use social media to promote via Twitter, LinkedIn and Facebook. How can marketers leverage Twitter with webinars? Prepare a few canned tweets based on content ahead of time to get the conversation going. B2Bbloggers.com is an online magazine for B2B marketers.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Share this on Facebook.
11 Thought-Provoking Guides to Content Marketing for 2014
MARCH 11, 2014
A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.