Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). People spend 88% more time on a website that has video content ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. For companies that sell goods and services to B2B clients, the high rate of job churn means that today’s contacts may have moved on by next week (or tomorrow.)

Enterprise Management 117

Enterprise Management Work Management Contacts Marketing Management 117

Valasys

MAY 16, 2019

Atomic Reach, the leading content intelligence platform announced on May 16 th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale. About Atomic Reach.

Marketo 53

Marketo Email Marketing Optimization Paid Search Agency 53

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. As well, we received a large amount of anecdotal feedback about how great the content was.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. Not watching the backend results: look at conversion rates with sales and ultimate ROI. Thanks for emphasizing the point!

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. 5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. 5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world.

Curation 166

Curation Research Sample Click Rate 166

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. And yet, conversely, TV viewing decreased in that time by 20%. In fact, on average, they're consuming 30 hours of video content on streaming platforms per week. Here, I'm going to explain why. or affordably.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? All rights reserved.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Hubspot

JUNE 10, 2020

In fact, you can attend SaaStr's event for free with a two-day digital pass to access select live content. More than 200,000 people have attended Cambridge-based Venture Cafe's free networking, learning sessions, and office hours since 2010. Venture Café. Penguin Strategies. Tickets to 2020's virtual event are $129.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Convert

JULY 28, 2021

It started back in 2010 when Google announced site speed to be a ranking factor, continued in 2016 when Google cautioned webmasters against using “ intrusive interstitials ” (i.e Content Remains King. At the end of the day, what you really need is to create user-centric content focused on giving answers.

SEO 145

SEO SERP Trends Keywords 145

Convince & Convert

SEPTEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. When Jeff Vinik bought the team in 2010 , he needed to make some major changes. Listen Now. Jay is the founder of [link] and host of the Social Pros podcast.

Brand Identity 128

Brand Identity Branding Social Media Skype 128

accelerate agency

APRIL 23, 2020

AB testing gives you the data you need to tweak and update your site content and marketing assets as you go along. It allows you to test conversion rates. For web developers, site owners, and marketers, what they need to test are versions of web content or marketing materials. AB testing is an ongoing process.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. 02 conversion rate – I don’t think so! and hope for a.02 through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Convince & Convert

MAY 2, 2016

It is a cost-effective way to increase the reach of your posts and the visibility of your content. With every new employee brings the opportunity to make your brand known to more people and to expand your content reach. Get more content like this , plus the very BEST marketing education, totally free. Gain Trust and Credibility.

Ad Building 102

Ad Building Peer-to-peer Social Media Trust Marketing 102

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Webbiquity

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. You can find the original sources for most of these findings in Best Social Media Stats, Facts and Marketing Research of 2010.

Social Media 100

Social Media Vendors Media B2B 100

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” For an eCommerce site that is easy, it is typically the value of transaction per visit.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Of course, a steady stream of crappy content won’t attract a large or loyal readership. It’s a phenomenal source for content curation. Hence, 1,000.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Adobe Experience Cloud Blog

MARCH 4, 2011

to $206 million in 2010, according to Metrics 2.0. However, email marketing isn’t always an easy channel to conquer with its unique resource requirements including those dedicated to content creation, landing page creation, distribution and measurement. Jumping faster on qualified leads equals higher conversion rates.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Content Standard

MAY 18, 2016

Their subject lines are predictable, the content is boring. But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses.

Email Marketing 55

Email Marketing Marketing & Strategy Marketing Strategy Mobile Marketing 55

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. link] kyle b.

Social Media 160

Social Media Media Stats Statistics 160

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. More than any other category, retail brands on Pinterest are experiencing tremendous success in driving awareness, engagement, and traffic to their websites—and many boast high conversion rates. Mamma Chia.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Brand Identity 40

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. More than any other category, retail brands on Pinterest are experiencing tremendous success in driving awareness, engagement, and traffic to their websites—and many boast high conversion rates. Mamma Chia.

Marketing & Strategy 41

Marketing & Strategy Marketing Strategy Planning Brand Identity 41

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Hubspot

AUGUST 2, 2010

Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Source Quality Content … Continuously.

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. Comments are closed.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

It also enables sales teams to better prioritize the leads they follow up with and do so in a more engaging way by referencing key points related to the content that compelled the click. The dynamic nature of the Internet gives constantly varying pictures of how shoppers buy which means sales messages need to change too. With Sales 2.0,

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Online Marketing Institute

NOVEMBER 18, 2010

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Generate More Leads - for Cheaper!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

The ROI Guy

OCTOBER 22, 2010

The right collaboration and solutions can help drive the number of new opportunities — the number of active opportunities and lead to shorter sales cycles by improving the conversion rates from phase to phase inside the buying cycle.” Without sales enablement best practices, sales cycles will continue to extend and deals will languish.

Sales Cycle 40

Sales Cycle Enterprise Management Marketing Management Buying Cycle 40