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Online Marketing Institute
DECEMBER 15, 2010
White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.
Marketing Insider Group
JULY 21, 2020
If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. totaled $58.6
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Ambal's Amusings
NOVEMBER 5, 2009
White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.
Ambal's Amusings
JANUARY 31, 2011
I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.
The ROI Guy
JANUARY 25, 2011
When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.
Webbiquity
FEBRUARY 2, 2011
That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. E-newsletters, blogs and white papers are among the most popular types of content. It enhances your organization’s image (e.g.,
markempa
JULY 29, 2013
from 2010 to 2016. It’s no more difficult to produce online video content than it is to produce a white paper. Producing white papers ranked nearly equal across every range of difficulty with online video and phone apps, which leads to one important question …. The digital video audience is growing.
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