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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. And then there’s LinkedIn. Of course not.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. powerful people search tool.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? Which are the most helpful third-party tools for Twitter? 40 useful things you can share on Twitter besides blog posts by Social Media Today.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). 10 Free Social Media Tools Every PR Pro Should Master by Social Media Today.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. Great little app for on-the-fly blog management.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Which online tools are most helpful for PR pros? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. successful marketers reveal their favorite public relations tools by Matt About Business. The tools, briefly reviewed, range from the obvious (e.g.,

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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? But blogging perseveres – as it should.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. items that should be in your 2010 email budget by BtoB Magazine. Share this on LinkedIn.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. The State of the Blogosphere 2010 by Brian Solis. Email.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. rapidly proliferating collection of tools are being developed to meet the need. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. blogs, microblogging sites, social networks, etc.). No more. UberVU.

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What was Linkedin Thinking?

MI6 Marketing Agency

Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. The primary tool and channel for our launch and to build the community was our Linkedin Group. Since the beginning we’ve used the Linkedin group for new member welcomes and introductions , for discussions, conversations and to make connections. So What Should Linkedin Do?

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. As a B2Ber, I can really appreciate these tools. Adam Q.

Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Share content (your own and others’). Get ideas for product development.

Best Website Design Guides and Tips of 2010

Webbiquity

Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. Things That Websites Need in 2010! Items to Delete From Your Website Today by HubSpot Blog. Share this on LinkedIn.

4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers

Hubspot

LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Create a New Blog Post in Response to a Question. Free Ebook Written by Five LinkedIn Experts.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions. concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. Digg this!

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Include the blog URL in your email signature.

How PR and Social Media Can Work Together

Webbiquity

Both are critical tools for dealing with bad news or crisis situations. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

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Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010Blogging & Content Marketing. Social Marketing.

11 Myths of Social Media Marketing

Webbiquity

The tools of social media are (mostly) free, but the time, effort and expertise required to make social media marketing effective has real costs. 5. Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Share this on LinkedIn. Social media marketing is really hard. Argh, no!

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Hot Topics.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. must-have marketing tools for small businesses by iMedia Connection. B2B marketing without creative has no punch by The Social CMO Blog.

10 Things B2B Marketers Should be Doing on LinkedIn

Marketing Action

It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Your company is likely one of the more than three million with a LinkedIn brand page, but – do you really know how to capitalize on this willing audience?

15 things marketers should stop doing and thinking in 2011

Chris Koch

Unless you are selling products, and inexpensive ones at that, it is impossible to track a tweet or a blog post directly to a sale. Buying marketing automation tools or social media analysis tools aren’t enough. Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network TwitterHere’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media has ROI. Mobile.

Finding The Time To Tweet or Blog?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? check LinkedIn for connection requests. Harald Michael Brenner Dec 11 2010 Hello Harald.

12 Social Media Tools for B2B Pre-Event Marketing

Social Media B2B

LinkedIn Events. Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Using social media to build event attendance. Facebook Events.

How to use social media for B2B

Chris Koch

want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. Search tools can help you mine that data.

How To Focus On Your Marketing Plan

B2B Marketing Insider

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: •  A blog by the subject-matter expert(s). •  Discussion forums. •  Surveys/polls that the audience can take. •  A news aggregation feature. •  And yes, white papers. Share this on Linkedin. Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content Kill the white paper!”

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. Orli Yakuel reviews a dozen free and fee-based tools for making Facebook page tabs, including Miproapps , TabSite and of course the “pioneer&# in this space, Static FBML. Blog App for Your Fan Page by Trailblaze Social Media with Josh. Fascinating Facebook Infographics by Rhino SEO Blog.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term. Whatever.

How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. But choosing the tool isn’t nearly as important as knowing how to put it to work. They include Indium Corp., EMC Corp.

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LinkedIn: How to Properly Plant It into Your Social Media.

B2Bbloggers

So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? In this week’s #B2BChat , we’ll share ideas and thoughts about LinkedIn. Some questions we’ll pose to help guide the conversation include: Do you have a LinkedIn strategy? Do you use LinkedIn for prospecting?

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. newsletters, blogs and white papers are among the most popular types of content. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Ways to Cast a Wider Net Using a Whitepaper by Zmags Blog. ** 5 Stars. Share this on LinkedIn. How Much B2B Content is Enough?

45 Free or Super Cheap Tools for Creating Amazing Visual Content

Writtent

To help you boost your business blogging strategy without an enormous investment in software and apps, we’ve created a comprehensive list of the best free and low-cost tools on the web. Most of the tools available primarily support text-based content. 2. Users can also access free training tools on infographic design best practices. 4. Marketing Tools Easely.ly.

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Social Media Minute: 25 B2B Marketing Uses of LinkedIn

B2B Ideas @ Work

Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. SEO Raises Awareness and Reputation Better than PPC by MarketingSherpa Blog. The Problem with Footer Links in SEO by WordStream Internet Marketing Blog. The SEOmoz Internal SEO Pre-Launch Checklist by The Daily SEO Blog.

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