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Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program?

Best LinkedIn Guides, Tips and Tactics of 2010


LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Share this on LinkedIn. Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? How Is PR Changing?

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool


In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. And then there’s LinkedIn. Of course not.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? But blogging perseveres – as it should.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. Share this on LinkedIn. Which tools are most helpful?

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The 15 Best LinkedIn Pulse Articles On Marketing

B2B Marketing Insider

started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Because Software. ” 7. 

What was Linkedin Thinking?

MI6 Marketing Agency

Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. The primary tool and channel for our launch and to build the community was our Linkedin Group. Since the beginning we’ve used the Linkedin group for new member welcomes and introductions , for discussions, conversations and to make connections. So What Should Linkedin Do?

LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!

WindMill Networking

Why has my LinkedIn account been restricted? This person is also not a LinkedIn LION and only has a few hundred connections. Here’s how: The official response given by LinkedIn on why my friend’s account was suddenly suspended was: “ We have recently noticed a large number of page searches and profile views through your LinkedIn account. Thank you.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Share this on LinkedIn. Adoption soared.

Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? 40 useful things you can share on Twitter besides blog posts by Social Media Today. How Many Times Do You Tweet Your Blog Post? Share this on LinkedIn.

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Best Website Design Guides and Tips of 2010


Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. Things That Websites Need in 2010! Items to Delete From Your Website Today by HubSpot Blog. Share this on LinkedIn.

4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers


LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Create a New Blog Post in Response to a Question. Free Ebook Written by Five LinkedIn Experts.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. s, 50?s,

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How to Produce and Promote Webinars Successfully [#B2Bchat Recap]


Use social media to promote via Twitter, LinkedIn and Facebook. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? Offer a short video preview.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Developed custom landing pages for groups of keywords used to find the company and specific calls to action based on individual customer needs. > Created a blog that frequently featured their customers. They also used the blog as a way to establish conversations in the industry. > Established “scorecard&# through their CRM system to track lead nurturing progress.

Is It Time to Upgrade to a Paid LinkedIn Account?

WindMill Networking

After recently publishing blog posts on two of LinkedIn’s newest features, LinkedIn Profile Stats Pro as well as LinkedIn Signal , I have received a few comments and questions from my readers like the one below: I have yet to make the leap to a paid account, and as new features like this come available it makes the thought more enticing but not enticing enough.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Include the blog URL in your email signature.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Economic conditions may have been tough in 2010, but there was no shortage of online innovation. It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Share this on LinkedIn.

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20 LinkedIn Groups Every Marketer Should Join


This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

How PR and Social Media Can Work Together


For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release also links back to the company’s LinkedIn and Twitter accounts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Digg this!

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Share this on Linkedin. A recent Cone Inc.’s Tweet This!

LinkedIn: Building Your B2B Social Capital

B2B Ideas @ Work

As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start. So use LinkedIn, and engage with it often.

11 Myths of Social Media Marketing


Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Share this on LinkedIn. Tags: Social Media Marketing best practices blogging Facebook myths of social media marketing offshoring risky rules social media marketing costs Twitter Social media marketing is really hard. Argh, no!

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Hot Topics.

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Seven Ways to Use Social Media for Business


Twitter, Facebook and LinkedIn groups, community sites (e.g. The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Share this on Bebo.

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and

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30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

Best Social PR Guides, Tips and Tools of 2010


Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. After a quick trip through the history of social media press releases, Maddie Grant muses that the essential elements of a social media release remind her of nothing more than…a blog. Google Launches Blog Finder for Any Topic by ReadWriteWeb. Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog. Best Social PR Guides and Tips of 2010 (So Far).

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33 (of the) Best Marketing Strategy Guides and Insights of 2010


Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. B2B marketing without creative has no punch by The Social CMO Blog. 15 Inspirational Quotes About B2B Marketing by Modern B2B Blogs.

15 things marketers should stop doing and thinking in 2011

Chris Koch

Unless you are selling products, and inexpensive ones at that, it is impossible to track a tweet or a blog post directly to a sale. Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network TwitterHere’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. Dude, this stuff isn’t heroin, okay?

Finding The Time To Tweet or Blog?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? check LinkedIn for connection requests. Harald Michael Brenner Dec 11 2010 Hello Harald.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Holy Cow!

10 Things B2B Marketers Should be Doing on LinkedIn

Marketing Action

It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Your company is likely one of the more than three million with a LinkedIn brand page, but – do you really know how to capitalize on this willing audience?

The New Marketing Accountability

B2B Marketing Insider

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010Blogging & Content Marketing. Social Marketing.

Marketing, Death and Taxes

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but  lately it is becoming harder and harder to escape.

How To Focus On Your Marketing Plan

B2B Marketing Insider

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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How to use social media for B2B

Chris Koch

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook.