Trending Sources

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Share this on LinkedIn. Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? How Is PR Changing?

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. And then there’s LinkedIn. Of course not.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? But blogging perseveres – as it should.

The 15 Best LinkedIn Pulse Articles On Marketing

B2B Marketing Insider

started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Because Software. ” 7. 

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. Share this on LinkedIn. Which tools are most helpful?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. The State of the Blogosphere 2010 by Brian Solis. Email.

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Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&#  42% reported that blogs influence their purchase behavior.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. In addition, we can say whatever we want in an e-mail and not get interrupted by someone else’s point of view,&# and suggests using other communications methods such as instant messaging, phone calls, live meetings, web conferences, blogs and wikis in situations where those tools are really more appropriate and effective.

LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!

WindMill Networking

Why has my LinkedIn account been restricted? This person is also not a LinkedIn LION and only has a few hundred connections. Here’s how: The official response given by LinkedIn on why my friend’s account was suddenly suspended was: “ We have recently noticed a large number of page searches and profile views through your LinkedIn account. Thank you.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. s, 50?s,

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Finding The Time To Tweet or Blog?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? check LinkedIn for connection requests. Harald Michael Brenner Dec 11 2010 Hello Harald.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Share this on LinkedIn. Adoption soared.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  The big blue social machine is slowly toppling off other networks as shown in this series of maps from June, 2009 to December, 2010

4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers

Hubspot

LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Create a New Blog Post in Response to a Question. Free Ebook Written by Five LinkedIn Experts.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? 40 useful things you can share on Twitter besides blog posts by Social Media Today. How Many Times Do You Tweet Your Blog Post? Share this on LinkedIn.

Top 20 Most Useful LinkedIn Blog Posts of 2010

WindMill Networking

Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals.  Ways to Develop Meaningful LinkedIn Connections by Stephanie Sammons [1,178]. GENERAL HOW TO TIPS. by Glen Cathey [46].

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Share this on LinkedIn.

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Best Website Design Guides and Tips of 2010

Webbiquity

Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. Things That Websites Need in 2010! Items to Delete From Your Website Today by HubSpot Blog. Share this on LinkedIn.

What was Linkedin Thinking?

MI6 Marketing Agency

Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. The primary tool and channel for our launch and to build the community was our Linkedin Group. Since the beginning we’ve used the Linkedin group for new member welcomes and introductions , for discussions, conversations and to make connections. So What Should Linkedin Do?

10 Best Posts of 2010

Buzz Marketing for Technology

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

Is It Time to Upgrade to a Paid LinkedIn Account?

WindMill Networking

After recently publishing blog posts on two of LinkedIn’s newest features, LinkedIn Profile Stats Pro as well as LinkedIn Signal , I have received a few comments and questions from my readers like the one below: I have yet to make the leap to a paid account, and as new features like this come available it makes the thought more enticing but not enticing enough.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below.

11 Myths of Social Media Marketing

Webbiquity

Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Share this on LinkedIn. Tags: Social Media Marketing best practices blogging Facebook myths of social media marketing offshoring risky rules social media marketing costs Twitter Social media marketing is really hard. Argh, no!

How PR and Social Media Can Work Together

Webbiquity

For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release also links back to the company’s LinkedIn and Twitter accounts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Digg this!

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Developed custom landing pages for groups of keywords used to find the company and specific calls to action based on individual customer needs. > Created a blog that frequently featured their customers. They also used the blog as a way to establish conversations in the industry. > Established “scorecard&# through their CRM system to track lead nurturing progress.

How to use social media for B2B

Chris Koch

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Use social media to promote via Twitter, LinkedIn and Facebook. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? Offer a short video preview.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

10 Things B2B Marketers Should be Doing on LinkedIn

Marketing Action

It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Your company is likely one of the more than three million with a LinkedIn brand page, but – do you really know how to capitalize on this willing audience?

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. Blog App for Your Fan Page by Trailblaze Social Media with Josh. Joshua Lyons explains how the Networkedblogs app makes it easy to automatically feed your blog posts through a Facebook fan page tab, and easy for your fans to follow your blog. Share this on LinkedIn. As A.J.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. After a quick trip through the history of social media press releases, Maddie Grant muses that the essential elements of a social media release remind her of nothing more than…a blog. Google Launches Blog Finder for Any Topic by ReadWriteWeb. Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog. Best Social PR Guides and Tips of 2010 (So Far).

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Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Holy Cow!

15 things marketers should stop doing and thinking in 2011

Chris Koch

Unless you are selling products, and inexpensive ones at that, it is impossible to track a tweet or a blog post directly to a sale. Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network TwitterHere’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. Dude, this stuff isn’t heroin, okay?

The New Marketing Accountability

B2B Marketing Insider

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Technology Naughty Vs. Nice In 2010

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Technology Naughty Vs. Nice In 2010 December 23rd, 2010 | By Sean Sullivan The following is guest post by Sean Sullivan, security advisor for F-Secure North America. Technology Naughty Vs. Nice In 2010 2. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. However, don’t be so shy with Visa or American Express.

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: •  A blog by the subject-matter expert(s). •  Discussion forums. •  Surveys/polls that the audience can take. •  A news aggregation feature. •  And yes, white papers. Share this on Linkedin. Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content Kill the white paper!”

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Marketing, Death and Taxes

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but  lately it is becoming harder and harder to escape.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. All that changed in 2004 and 2005 with the popularization of blogging platforms like Typepad and Wordpress. This ushered in new business success for me and my former partner as The Blog Squad. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. An interesting user statistic for LinkedIn is this: “Senior Executives” (est. LinkedIn ( join my network here ).

How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. Let’s look at one more example in which we use a blog for lead generation. They include Indium Corp., EMC Corp. 1900%.

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