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What Happened to Brand Ambassadors?

Zoominfo

Even better, the email had a 35% discount code for her first purchase, which she had to make in order to activate her ambassador status. Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. Two weeks later, a congratulations email showed up in her inbox. Source: ZoomInfo.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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In The First Golden Age of Martech, the US marketing ecosystem grew 50% faster than GDP

chiefmartech

I’ve called the past decade of the 2010’s The First Golden Age of Martech. While working on my previous article — Why does the massive landscape of marketing services firms not bother people the way martech does? Anyway, I recommend reading BCG’s full article for more interesting nuggets. growth for GDP.

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CEO by 40: Behind Laura Alber’s Rise at Williams-Sonoma

Salesforce Marketing Cloud

I got one of those old antique trunks and printed up my order sheet at Kinko’s,” Alber said. “To To get appointments and actually have them write orders? She became CEO of Williams-Sonoma in 2010, at 40 years old. This article originally appeared in Vantage Point, a Salesforce magazine. Watch it now. “I Thrilling.”.

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

Orchestrators – Are the closest to Brinker’s Maestros and the focus of this article. In order to accomplish this complex segmentation and coordination, MOps leaders are now responsible for cross-functional data – embodied by the modern martech stack imperative: integration.

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9 Essential Social Media Resources

Marketing Insider Group

How to Create Your Social Media Strategy Before launching your campaign, run through this checklist in order to determine if your social media strategy is actually a strategy after all. The books are listed in no particular order and have been written by some of the most well-known social media experts today. All rights reserved.

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The Evolution of Inbound Marketing

SmartBug Media

And by 2010 mobile was already showing signs of changing the digital landscape forever. Soon after, Halligan and Shah founded HubSpot (Meerman Scott joined the board in 2007) in order to help businesses evolve?—?and With inbound marketing, consumers find brands through search engines, social media, and blog articles.