Convince & Convert

MARCH 4, 2010

jaybaer article: [link] [link] Jon Buscall This is great, Jay. I'd rank the goals of blogging – or any communication – thusly, in order of priority. It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. Thanks for the perspecttive.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Expert technical articles build authority in your industry or niche and help to “humanize” your corporate website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate. Im Jay Baer.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote. is my vote. is my vote. is my vote.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

AUGUST 18, 2010

Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. And the PR world is riven with tactical behaviors. Be interested in your thoughts and comments.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 1, 2010

link] Sodapopgirl @jaybaer One of the best articles I have read on this topic. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. As a contrast, any opinion as to which NBA team (or other sports team) is doing it really well? A great (and yes tragic) case study.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve. link] Matt Social media isn’t really marketing. link] Matt Social media isn’t really marketing. link] Sniki BETA: Articles [.]

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I completely agree that national companies need to establish a local voice in order to stay relevant.

Social Media 157

Social Media Media Paid Content Work Management 157

RebelMouse

APRIL 3, 2018

This means Google is actively straying away from articles that are clearly written for search optimization purposes. So Google was consolidating these similar pages in order to only deliver the best version of a result to users. The search engine will now evaluate how a piece of content delivers value to a reader.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. billion in 1950 to $12 billion in 1960.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. billion in 1950 to $12 billion in 1960.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. They must be explicitly invited into your home in order to enter. Email is a vampire. Vampires have class.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. 8220;You must have a strategy before you begin social media,&# I say at my talks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

SEPTEMBER 1, 2010

If you sent 200 pieces of direct mail, and got 6 orders you’d feel great about direct mail. The bottom line is that you need to EXPECT to fail in social media. Which is to say, the hot, new, trendy, “next big thing&# needs early excitement and overpromising in order to attract followers and get established.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 3, 2010

link] [link] Arizona Social Media C&C Blog Post – R.I.P. 3 Ways Facebook is Killing Your Website [link] RT Please [link] Thos003 And yet you still have a like button on your blog… =) [link] jaybaer If you can't beat em, join em. Here's an article that reported a similar phenomenon to what you are experiencing.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] [link] Arizona Social Media C&C Blog Post – R.I.P. 3 Ways Facebook is Killing Your Website [link] RT Please [link] Thos003 And yet you still have a like button on your blog… =) [link] jaybaer If you can't beat em, join em. Here's an article that reported a similar phenomenon to what you are experiencing.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ? The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The I will share this on my social media Blog.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

JUNE 23, 2010

If you can begin a crowdsourcing initiative in 2010, and that contributor purchases a new Ford in 2013 because she has accrued a “Digital Down Payment” along the way due to her consistent and quality participation, is that not ultimate control of the consumer’s purchasing habits? Not so different to this approach to marketing.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# link] Wendy Keneipp I like social media because of articles like this, Jay. I have two favorite parts of social media. I have followed your words quietly now for the better part of 2010.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

APRIL 27, 2010

link] Adrienne Bailey Great article! link] Adrienne Bailey Great article! link] Adrienne Bailey Great article! link] Han Ma RT @AdrienneBailey: Great article! link] Han Ma RT @AdrienneBailey: Great article! " via @jaybaer great article [link] [link] jaybaer Thanks MB. I highly recommend them.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But as a speaker, when you look out in the audience, and nobody is looking at you, and you assume it's a good thing because they're tweeting your stuff, it's a new world order.

Social Media 127

Social Media Media Paid Content Conference 127