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9 Essential Social Media Resources

Marketing Insider Group

How to Create Your Social Media Strategy Before launching your campaign, run through this checklist in order to determine if your social media strategy is actually a strategy after all. The books are listed in no particular order and have been written by some of the most well-known social media experts today. All rights reserved.

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The Role of B2B Marketing

Marketing Insider Group

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

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The Role of B2B Marketing

Marketing Insider Group

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

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8 Essential Social Media Resources

Marketing Insider Group

How to Create Your Social Media Strategy Before launching your campaign, run through this checklist in order to determine if your social media strategy is actually a strategy after all. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian.

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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

This article originally appeared on our sister site, The Freelancer. “We And Dotinga’s parting article as president of ASJA was a desperate cry for action. As a result of the decline and concerns about future irrelevance, ASJA has made some major changes in order to expand its membership. Otherwise, we risk extinction.”.

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Confessions Of A B2B Marketer

Marketing Insider Group

Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. We had become sales order-takers and now we were paying the price. Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! It used to be so easy.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. A recent article from eMarketer.com titled: Is the Click Still King? ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Ask your partners.