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10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Why Six Second Pre-Roll Ads Work. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009.

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Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Eric works with other members of the executive team to lead the company’s vision and product strategy. Catch all episodes here. Meet Eric Hanson. His first tip?

CMO 118
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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. . Many videos, many views.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s authentic, it’s relatable, and it works! Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. UGC leverages the voices and experiences of real people to promote your brand.

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Best Copy Writing Tips of 2009

Webbiquity

Write a script for a potentially viral YouTube video? Tom sums up the task as “working out what the story is, what your reader will respond to, and how to squeeze all the goodness into 68 characters.&#. It takes great writing to convey meaning and achieve impact in only 140 characters. Optimize LinkedIn profiles?

Tips 100
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77 (of the) Best SEO Blog Posts and Articles of 2009

Webbiquity

Performance-based Pricing for SEO won’t work by Conversation Marketing. SEOmoz’s Biennial Ranking Factors 2009 Released by SEOmoz. by YouTube. SEO Guides, Tips and Tactics. Learn the Basics Before You Try Anything Fancy! by SEO.com. Dan Patterson. Rand Fishkin. Top Ten Ways To Get Banned From Google by High Position.

SEO 100
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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Link to a specific part of a YouTube video by Matt Cutts.