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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. “If

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2023 Predictions

Conversica

Our company was founded in 2007 and our product launched in 2009. Namely, the horizontal segment of eCommerce and the Sports & Entertainment vertical. For my peer CEOs, this means preparing for a cold winter in 2023. While that’s not the most chipper note, Conversica is in a slightly different position.

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How Often Does Google Update Its Algorithm?

Moz

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Even back in 2009, Matt Cutts said something pretty interesting that seems to have been lost in the mists of time. "We Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search.

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Conversica Appoints Jim Kaskade as Chief Executive Officer

Conversica

Prior to Janrain, Jim was the Vice President and General Manager for Computer Sciences Corporation (CSC), one of the largest global IT service providers, where he was responsible for a P&L of $1B in revenue, leading a 7,000-employee business unit responsible for delivering digital applications across a broad number of verticals.

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Role of Advertising During the Coronavirus Era

Martech Advisor

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse.

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From Sapient to Tootsie to Empower: Chairman of Empower and Former Chief Creative Officer & Executive Chairman of SapientNitro Chris Clarke on Digital Doorways

Bluetext

This move was pivotal, as it redefined the advertising industry by vertically integrating offerings such as innovation, brand strategy, traditional advertising, and digital advertising. Nitro swiftly became a global network, with a prestigious client base that included Mars, Nike, Unilever, and Coca-Cola.

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

ClickZ

For a better idea, these quick facts perfectly display the AI-related challenges faced: According to Gartner , only one in 25 CIOs reported applying AI in their business verticals. He has been with Adobe since 2009 working on a variety of projects, but always with a passion for audience activation built on rich customer profiles.