Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Biznology

OCTOBER 12, 2017

The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. So I asked the analytics person. At the end of that year, I asked the analytics person again.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

AUGUST 3, 2009

Larry Bodine, Thinking Like a Rainmaker - Crafting Your Personal Marketing Plan. Michael Stelzner, Writer Industry Report White Paper. Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit. Jeanne Urich, Killer Services Marketing White Paper. McLaughlin, Consult This!

Paid Search Agency 120

Paid Search Agency Companies Lead Gen Paper 120

markempa

OCTOBER 27, 2014

Shorten your follow-up time and do it personally. When people ask for information, they expect a rapid and personal response. Make sure your email reply has a real person’s name on it. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I still try to learn from him and have a long ways to go in being the best person I can be personally and professionally. OUTSIDE OF B2B MARKETING WHO ELSE INFLUENCES YOU?

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use a social publishing site like scribd.com to gain a larger audience for your white papers. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Bigger the number, the better is your name recognition. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

I’m assuming you want your business blog to be more than just a personal journal. Or do you want them to download a white paper? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Lead them to it. Do you want them to sign up for your newsletter?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. This is where I personally coach you to solve whatever marketing challenges that are holding your company back.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Sana Commerce

DECEMBER 13, 2021

This will generally be one person, so you’ll wait a bit longer. Personalize with high-quality photos. It’s also a great way to show off the personality of your web store. Since opening shop in 2009, he has gone on to amass over 70 industry awards and mentions for his work. White paper.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

This will generally be one person, so you’ll wait a bit longer. Personalize with high-quality photos. It’s also a great way to show off the personality of your web store. Since opening shop in 2009, he has gone on to amass over 70 industry awards and mentions for his work. White paper.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? REVEAL Adding a personal experience helps to humanize your content. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Optimization Leads 120

NuSpark Consulting

NOVEMBER 30, 2011

Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. Not unlike what you do on laundry day.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

You want to make it personal to them. Make sure email content is relevant yet succinct, personalized and without graphics. For example, if your newsletter announced a new webinar, an analyst story and a new white paper, create three emails instead of one newsletter. Sending one generic email to everyone doesn’t work.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

markempa

JULY 10, 2006

The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Personal IT Organization Enterprise Partner/Vendor. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. New Top-Level Domains Expected in 2009. src = [link]. }. Webcasts |. Podcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Ambal's Amusings

JANUARY 21, 2010

The more personalized or account specific the marketing messages and programs are, the more likely that generated leads will be from potential (or "qualified") buyers. B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

WebMarketCentral

DECEMBER 31, 2009

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120