Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. While many suggest ebooks should not require registration and white papers should, this does not always prove to be the case. I've seen ebooks that require registration and many white papers that do not. than with the medium (ebook vs white paper). MORE >>

Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. While many suggest ebooks should not require registration and white papers should, this does not always prove to be the case. I've seen ebooks that require registration and many white papers that do not. than with the medium (ebook vs white paper). MORE >>

One of the themes for marketers in 2009 is “doing more with less”. white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. Instead of providing the white paper on the confirmation page after the form is filled out, send a link to the white paper in an email. key part of “doing more with less” is automating your email marketing campaigns. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. send an email with a link to it”. in B2B Marketing ”. MORE >>

Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. As we grow accustomed to the short, quick messaging methods commonly associated with Twitter, Facebook and LinkedIn, our ability to read detailed white papers will eventually decline. " Clearly, the size of the typical online article is much shorter than the average white paper. But based on these findings, B2B marketers can apply several white paper principles that can produce a greater impact with 'short attention span' readers. MORE >>

Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. As we grow accustomed to the short, quick messaging methods commonly associated with Twitter, Facebook and LinkedIn, our ability to read detailed white papers will eventually decline. " Clearly, the size of the typical online article is much shorter than the average white paper. But based on these findings, B2B marketers can apply several white paper principles that can produce a greater impact with 'short attention span' readers. MORE >>