Contently

JANUARY 20, 2023

Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. That can be a good thing or a bad thing. Community People want to feel like they are part of a cause that is greater than themselves.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Salesforce Marketing Cloud

MARCH 23, 2023

Since 2009 the second Tuesday of October has been Ada Lovelace Day — an international celebration of the achievements of women in science, technology, engineering and math (STEM). Through her work, she supported the advancement of opportunities for women at the organization.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Zoominfo

JULY 27, 2021

per hour, unchanged since July 2009. Typically, equity and stock options are reserved for those that are higher up in the organization. By offering each new employee ownership and a piece of the organization, we offer them longer-term compensation.” According to a Pew Research Report, 28.6 Source: US Census Bureau 4.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Webbiquity

JANUARY 10, 2010

Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? Available now on-demand , Michael discusses the following topics: The marketing organization of the future (slides 5-7). On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In average (2.6%

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. Enter: lo-fi content.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

Heinz Marketing

APRIL 7, 2020

I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. Even if business is slow, find ways to keep team members engaged with research or analysis of past performance that will advance a new project, or online learning opportunities to improve a skillset. Listen more.

Thought Leadership 103

Thought Leadership Business Work Management Marketing Management 103

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

JANUARY 10, 2010

Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. David Szetela recommends experimenting with using symbols in your ads to increase CTRs, though commenters call him out on the practice. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter.

Adwords 100

Adwords Tips PPC Tactics 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Envy

AUGUST 8, 2018

In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. We started by leveraging our cybersecurity expertise to conduct research and audits, and to identify relevant audiences and product focus.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

ClickZ

JUNE 12, 2020

According to a McKinsey , only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. Only 3% of an organization’s data meet the quality standards needed for analytics. About the ClickZ AI Summit 2020. Confirmed speakers: Brian Solis. Dave Neway. Tim Waddell.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Heinz Marketing

SEPTEMBER 10, 2020

Moreover, recent research shows that between now and 2025 “North America is expected to have the highest market share” for gamification in the field of marketing” , and it’s “projected to witness the highest incorporation of gamification systems in enterprise-level solutions”. How Gamification Fits into the Big Picture.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

Adobe Experience Cloud Blog

JUNE 29, 2017

In this blog I’ll share three growth-hacking lessons and use cases that you can use to help generate ideas on how to use growth hacking for your organization and improve your results: 1. Use Your Best Customers as Your Research Lab. Use case: Instagram: In 2009, location-based mobile applications were skyrocketing.

Startups 134

Startups API Budget Programs Lead Ranking 134

ClearVoice

JUNE 2, 2023

Since 2009, Yahoo’s search power has come from Bing which we will talk about next. So that your content can reach a wide audience and earn you organic traffic. One advantage to Yahoo is when people go to the homepage to access news and their email accounts they have the search bar right there. appeared first on ClearVoice.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

The ROI Guy

FEBRUARY 10, 2009

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In mid-size organizations, a third indicated budget cuts, with another third just holding the line.

Budget Programs 40

Budget Programs Customer Surveys Software Efficiency 40

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Onalytica B2B

AUGUST 23, 2017

Although the industry category and buzzword is ‘influencer marketing’ we are going to focus more on the Influencer Relationship Management approach, which is the most organic form of influencer marketing, where relationships and partnerships are at the heart of a successful strategy. A Forrester research study shows that “6.2%

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2010

Some of the issues discussed were: Who manages and who owns the CRM system in your organization? Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Outgrow

FEBRUARY 28, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. It is a musician robot that can chat, read sheet music, and play tunes on an electronic organ. According to research conducted by PWC, AI is expected to boost employee productivity by 40% in the next decade. trillion by 2027.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. It is a musician robot that can chat, read sheet music, and play tunes on an electronic organ. According to research conducted by PWC, AI is expected to increase employee productivity by 40% in the next decade. trillion by 2027.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Adobe Experience Cloud Blog

MARCH 9, 2020

Macroeconomics is an elegant way of saying a “large-scale economic system”, in which societies or governments organize and distribute available resources, services, and goods across a geographic region or country. Markets Organize Economic Activity. Do your research; what do they want to consume? Basics of Macroeconomics.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

The Effective Marketer

FEBRUARY 10, 2011

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. The New B2B Marketing Platform.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

The Effective Marketer

NOVEMBER 29, 2010

The “let’s copy last year’s budget” mentality is prevalent in many organizations because is the easy way out of a not so glamorous function. The methodology of OBJECTIVE -> ACTION -> BUDGET is logic, but why is it that so many marketers keep insisting on coming up with the budget before actually putting a plan in place?

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Of course, the extent to which this degree of orchestration, relevance and personalization can be implemented depends heavily on an organization’s audience management maturity, customer data management practices and overall technology stack.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

The Effective Marketer

NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Hubspot

OCTOBER 17, 2018

Their 2000 acquisition of Kashi allowed Kellogg’s to evolve with the natural and organic food boom -- key to maintaining their popularity as a brand. By the time it burst onto the scene in 2009, Uber was not the first ridesharing company, but it was the largest and most successful, beating out pioneer Sidecar for eventual market domination.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

seo.co

OCTOBER 6, 2021

And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic. If you’ve never taken the time to research how Google indexing works and what needs to be done to encourage search engine crawlers to sift through your site, now’s a good time to learn. Get On Track With SEO.co.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Walker Sands

FEBRUARY 23, 2023

Maybe your organization has evolved and there are gaps in your messaging or brand identity. A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. Many factors influence a company’s decision to rebrand. Or maybe your business is facing tough competition and needs to reclaim its position in the marketplace.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Contently

APRIL 19, 2017

That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Money is beginning to flow more to software that promises to organize, optimize, and manage a brand’s social presence. If you use the internet, there’s a good chance you also use social media.

Social Media 167

Social Media Trends Emarketing Media 167

The Effective Marketer

FEBRUARY 14, 2009

There’s a specific passage I think is a great definition of effective managers, it reads: Effective managers manage themselves and the people they work with so that both the organization and the people profit from their presence. This is a simple but powerful thought. How are you making use of your time? Food for thought.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JULY 16, 2009

This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100