Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. How do you get them to your website or blog?

Social Media 115

Social Media SEO Marketing Websites PR 115

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Adobe Experience Cloud Blog

MARCH 9, 2020

Websites are businesses. . The technical cost is related to the time spent auditing the website, providing the audit recommendations, and executing on those recommendations, with the help of a developer or a marketing team. The search marketing industry is built to run like a macroeconomy. What do I mean by that? Users are people. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

The Customer

MAY 11, 2021

Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. Quick Take: Trust is the first emotion that a consumer should feel when they are browsing a website. They should be assured of the veracity of the website and its products quality. Happy skimming! CMO Tenure Study.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Parse.ly

SEPTEMBER 24, 2019

website with a spiffy brand refresh and a new and improved Content Library. Plus, did you know we produce a newsletter every other week? So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. And Max got in touch with me about buying the domain for his personal website.

Branding 40

Branding Brand Identity Startups Domain 40

Marketing Craftmanship

AUGUST 19, 2011

Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Based on these impressions, website visitors will likely conclude one or all of the following: This company is out of business.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

Convince & Convert

OCTOBER 26, 2015

It pays to get professional-quality work done on your website, logo, and photos. I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). Get our Definitive email newsletter. Don’t skimp here. Use Webinars to Sell Your Products.

Top of Funnel 157

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 157

Contify

APRIL 17, 2020

Contify has been evolving since 2009 along with the evolution of the requirements of our customers. This information can be added to newsletters, alerts, and can be searched using not only the keywords but also the tags within the newsfeed. Make the most of Contify — the latest features and enhancements. Read more ?. Read More ?.

API 59

API Tagging Analysis Advertising Benchmark 59

Biznology

NOVEMBER 2, 2016

For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites in the search results. So if you are still listening to people describing how you fool Google with tricks and other chicanery, that’s so 2009.

PageRank 0

PageRank Google Analysis Keywords 0

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Alert sales of email and website activity so they can follow-up. During the panel an audience member asked about the viability of newsletters as core pieces of marketing programs. While many of the panel members really liked newsletters as a way to let people know what your company is doing, I disagreed with their approach.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? This narrows my search, allowing me to drill down to each hyperlinked website listed in these messages and uncover free white papers that have been submitted by Twitter users. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

Martech Advisor

SEPTEMBER 16, 2019

When you opt out of email newsletters, but websites continue to ask if you want to subscribe. In the 2009 Magic Quadrant, Gartner noted growing open source CMS popularity as dominant trend in the market. We can all recall experiences with brands that left us frustrated. Happening Now: Open Source’s Golden Age.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Vidyard

JANUARY 15, 2020

Interview videos can be sprinkled throughout your website, in customer testimonial hubs, on landing pages specific to the related product or event, or even the “About” section. Interviews with your CEO or industry leaders fit well in customer newsletters or internal emails to build and educate your community. Contents 1. Podcasts 3.4

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Scoop.it

JUNE 6, 2019

It allows you to publish it on one or more WordPress blogs, share it on multiple social media, and generate a customized newsletter for email automation solutions. Add your favorite blogs and websites to an RSS feed, and sift through to find content from them that would be valuable to your audience. A tool like Scoop.it Stay flexible.

Curation 89

Curation Marketing Automation Services Content SMS 89

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 10, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Do you want them to sign up for your newsletter? army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60