Content Standard

NOVEMBER 2, 2018

But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. While companies increase their posting frequencies to maintain a visible presence in their followers’ feeds, social networks are constantly altering their algorithms.

Social Media 109

Social Media Media Word of Mouth Content 109

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. of the online population), compared with just 65.1% for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

JUNE 29, 2017

Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. The two studied the cluttered yet embryonic photo-sharing app marketplace and realized there was an opportunity to develop a filter-based app that also boasted a social network. Use Your Best Customers as Your Research Lab.

Startups 134

Startups API Budget Programs Lead Ranking 134

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. Be Interesting in Your Social Networks.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. Be Interesting in Your Social Networks.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

WebMarketCentral

DECEMBER 31, 2009

A free DIY approach to social media by iMedia Connection Rebecca Weeks provides a "cheat sheet" with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Veredict: If you are new to social networks, community building, etc. Pretty amazing that it was a free week of packed information. Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? Use social media more effectively for research? DandyID Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. . billion downloads and growing.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Customer Experience Matrix

APRIL 20, 2010

The most interesting information was what respondents saw as their largest source of qualified opportunities. Bringing up the rear are social networking and direct mail, which are rated equal – a pretty impressive showing for social media if you think about it – and Webinars.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Chris Koch

OCTOBER 30, 2009

In fact, it’s hard for most of us to imagine these people using social media at all. CEOs Use Social Media More than Other Buyers. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Exo B2B

MAY 30, 2019

But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). ExoB2B’s blog celebrates its 10th anniversary.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Make sure there are well-established guidelines for employees to participate in social networks. Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks. Use case studies to demonstrate tangible results.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. And in a complex industrial buy cycle, things can get well…complicated. Read The Anatomy of a Great Web Persona by Brian Massey.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Studies have shown that people retain information quicker and longer when you engage their visual senses.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. In the later stages, supplier Web sites and catalogs are the most important information sources. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees. 51% of companies permit access for business purposes only (up from 19% in 2009). 14% of companies permit access for limited personal use (down from 16% in 2009).

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Their activities enrich and inform our products and services.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

LEADership

FEBRUARY 27, 2015

Hashtags allow you to tag your posts with information indicating the area of interest associated with what you’re saying, which in turn lets people find your material when they’re searching for information on that topic. Done right, a hashtag gives social network users valuable information about subject matter and trending topics.

Social Media 40

Social Media Media Twitter Tagging 40

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. With a majority of marketing efforts going digital, that means even more content is needed. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. Achinta offers his industrial clients marketing for engineers by an engineer. { 2 comments… read them below or add one } DCaledonia July 8, 2010 at 9:10 am I had heard and read a lot about putting benefits above features but wasn’t sure how to do it. I will visit this blog regularly.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60