Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Copyright © 2010 Tiecas, Inc. Wait a minute, isn’t that what Content or Inbound marketing is all about? Resources

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Copyright © 2010 Tiecas, Inc. Your prospects are at different stages of their decision making process when they visit your site. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JANUARY 26, 2010

Make sure there are well-established guidelines for employees to participate in social networks. Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks. Use case studies to demonstrate tangible results.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Studies have shown that people retain information quicker and longer when you engage their visual senses.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. In the later stages, supplier Web sites and catalogs are the most important information sources. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. Copyright © 2010 Tiecas, Inc. And in a complex industrial buy cycle, things can get well…complicated. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Copyright © 2010 Tiecas, Inc. You need to move beyond the free Google Custom Search tool for websites.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Their activities enrich and inform our products and services.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you. Resources

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Copyright © 2010 Tiecas, Inc. With a majority of marketing efforts going digital, that means even more content is needed. All Rights Reserved. of Tiecas, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. Copyright © 2010 Tiecas, Inc. Achinta offers his industrial clients marketing for engineers by an engineer. { 2 comments… read them below or add one } DCaledonia July 8, 2010 at 9:10 am I had heard and read a lot about putting benefits above features but wasn’t sure how to do it.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Copyright © 2010 Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Copyright © 2010 Tiecas, Inc. How can you accomplish all that? In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Copyright © 2010 Tiecas, Inc. The four steps are: 1. All Rights Reserved.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. Copyright © 2010 Tiecas, Inc. Be a ruthless editor – business owners and product developers are passionate about their offerings. They can wax eloquently and endlessly about their solution. All Rights Reserved. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Copyright © 2010 Tiecas, Inc. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. In what seems a matter of months, social network marketing has become the rage. RSS COMMENTS 0 Loading.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format. Resources

Social Media 60

Social Media Social Marketing Media Planning 60

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. These lists include all of the demographic data typically needed, and have extended contact information.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

JANUARY 4, 2011

Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics. For me that might be something like “Social Media Case Studies” so that any new content on the Web that fits that phrase will be fed to you by Google, either as it happens or daily. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

FEBRUARY 10, 2012

social network, Path. How to Abide: Avoid using misleading, deceptive, or falsified information in your “From,” “To,” “Reply-To,” subject line, and routing information. Never sell or share sensitive information. That doesn't mean you should play with fire.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Copyright © 2010 Tiecas, Inc. There is a big difference between what B2B customers say they want and what really drives their purchasing decision. All Rights Reserved. of Tiecas, Inc. Resources

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

Biznology

DECEMBER 13, 2016

Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. The real bloodbath started in 2009. What’s more, where’s all the stuff I uploaded and shared on Friendster, Utterz/Utterly, MySpace , and Orkut?

Cable 80

Cable Best Practices Content Blogger 80

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. Copyright © 2010 Tiecas, Inc. She said, “Treat your website as if you were hiring a six-figure salesperson. If you were going to put them on the street, what would you do? All Rights Reserved.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

OCTOBER 21, 2011

Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. And people share thousands of press releases on Twitter , Facebook , and other social networks. One question remains: Why are press releases still relevant, considering the sea of information now available online?

Press 28

Press Lead Gen PR Public Relations 28

Convince & Convert

JUNE 23, 2010

Copyright and patent laws are about to be shattered, at least I hope. Ljerpi Very informative article on crowdsourcing. I found this article very informative about crowdsourcing. Will be fun to watch! I think this is a very interesting concept that will probably become much more common in time.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122